Alongside the launch of the new high-protein Pop-Tarts, Kellanova is also reintroducing the Pop-Tarts Frosted Chocolate Chip Cookie Dough toaster pastry due to popular demand.
The line of frozen baked goods from Chip and Joanna Gaines' Magnolia Table includes rolls, breads, cookies, and biscuits based on recipes from Magnolia Table cookbooks and restaurant offerings.
The Halloween doughnuts are packaged in a seasonal box. Krispy Kreme will also offer two opportunities for guests in costume to receive a free doughnut this October.
Intended for sale at retail, the muffin and brownie launch responds to growing demand for safer gluten-free bakery options and capture impulse purchases.