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Home » Topics » Bakery Products » Sweet Goods

Sweet Goods
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"Gum is Dumb, Neuro is Smart" campaign

Fun Friday: Neuro's 'gum is dumb' campaign, Godiva turns 100, Baked by Melissa founder's cookbook

Walker's Shortbread puts its Scottie mascot to work for a good cause.
Lis Parker
Liz Parker Kuhn
April 24, 2026

M&M's and WNBA team up to show "It's More Fun Together," with the basketball league choosing to make the brand its Official Chocolate Partner.


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Voodoo Doughnut Blunt Box

Fun Friday: Voodoo Doughnut Blunt Box, IHOP's new BLTAF trademark, Aldi x Coachella

Tru Fru nabs a cameo in the new Katseye music video.
Lis Parker
Liz Parker Kuhn
April 17, 2026

Incredible Group is expanding its Squishi Toy Line with a new Kraft Heinz collection, including Kool-Aid, Kraft Mac & Cheese, Jet-Puffed Marshmallows, Oscar Mayer Hot Dogs, and Jell-O.


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Woman hiding behind giant bagel-shaped Siegel’s Bagelmania sign

Bagels and doughnuts draw visitors at growing foodservice brand

Siegel’s Bagelmania and Pinkbox Doughnuts blend nostalgia, innovation, and fun.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 16, 2026

The Las Vegas-based bakery operations are growing and gaining a loyal following.


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Red carton and single-serve pack of Little Debbie Chocolate Old Fashioned Donuts

Little Debbie introduces Chocolate Old Fashioned Donuts

The bakery treat comes after the June 2025 launch of the brand’s Old Fashioned Donuts.
SF&WB Staff
April 15, 2026

The company’s sweet baked item will be available in single-serve packaging as well as a Big Pack Carton.


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Image promoting "Dough DUO" featuring a stack of bagels and a donut with a Peeps bunny, alongside logos for Siegel's Bagelmania and Pinkbox Doughnuts.

Pinkbox Doughnuts, Siegel’s Bagelmania out to build a baking empire

Under the Amazing Brands umbrella, the restaurants are gaining a following.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
April 15, 2026

One restaurant offers fun and flavorful sweet goods, the other, fresh-baked deli classics; both are growing in popularity with consumers.


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Crumbl introduces LTO Brownie Dippers

Crumbl introduces LTO Brownie Dippers

The treat is designed for sharing, and only available April 20–25.
SF&WB Staff
April 13, 2026

Each order features a cup of bite-sized, dippable brownie pieces served with a side of smooth fudge frosting and chocolate sprinkles.


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Gopuff launches private-label brand, Crave Shoppe

Gopuff launches private-label brand, Crave Shoppe

The debut expands the company's baked good and confectionery offerings.
SF&WB Staff
April 7, 2026

Built around customer insights, treats include Dill Pickle Cotton Candy, Peanut Butter Cracker Bites, Brownie Batter Cookie Dough, and more.


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Krispy Kreme releases spring doughnuts

Krispy Kreme releases spring doughnuts

Flavors range from banana pudding, to strawberry, to double chocolate.
SF&WB Staff
April 7, 2026

As the second of five seasonal bakery releases this year, the Spring Seasonal Collection features two new indulgent flavors and two returning consumer favorites, the brand says.


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Voodoo Doughnut hatches Easter Basket Box

Voodoo Doughnut hatches Easter Basket Box

The collection includes treats inspired by spring holiday baskets.
SF&WB Staff
April 3, 2026

The assortment includes a Dubai Chocolate Egg Doughnut, two Hide & Go Peep treats, and a Lemon Buttermilk Bar. 


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Ghirardelli welcomes milk chocolate to its brownie lineup

Ghirardelli welcomes milk chocolate to its brownie lineup

The 17-oz pouch requires only water, oil, and an egg to make the baked good.
SF&WB Staff
April 1, 2026

Starting at $4.25, the mix is currently available at H-E-B and the Kroger family of stores, and will be available at Target and other participating retailers nationwide later this spring.



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August 20, 2025

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January 1, 2030

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Natural Food Flavors and Colorants, 2nd Edition

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Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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