Cinnabon celebrates Butterbeer season with LTO treat The chain is the first QSR to bring the Harry Potter-inspired flavor nationwide. SF&WB Staff April 29, 2026 The Classic Roll is frosted with Butterbeer-infused frosting and served in custom themed packaging. Read More
Parlor Doughnuts debuts two assortments for May The Mother's Day Dozen and Made for May Dozen both feature LTO flavors. SF&WB Staff April 29, 2026 Both collections feature limited-time flavors, including a cheesecake-inspired doughnut garnished with an edible orchid. Read More
Krispy Kreme, Milk Bar partner on new doughnuts The treats aim to reimagine some of the NYC dessert house's flavors. SF&WB Staff April 28, 2026 The James Beard Award-winning pastry chef Christina Tosi's flavors come to life in a limited-time baked goods collaboration.Read More
Pinkbox Doughnuts celebrates Star Wars, Cinco de Mayo The brand will offer one-day-only LTO themed treats for "May the 4th Be With You." SF&WB Staff April 27, 2026 Next month opens with two popular events, May the 4th and Cinco de Mayo, for which the foodservice brand will release limited-time offerings. Read More
Fun Friday: Neuro's 'gum is dumb' campaign, Godiva turns 100, Baked by Melissa founder's cookbook Walker's Shortbread puts its Scottie mascot to work for a good cause. Liz Parker Kuhn April 24, 2026 M&M's and WNBA team up to show "It's More Fun Together," with the basketball league choosing to make the brand its Official Chocolate Partner.Read More
Fun Friday: Voodoo Doughnut Blunt Box, IHOP's new BLTAF trademark, Aldi x Coachella Tru Fru nabs a cameo in the new Katseye music video. Liz Parker Kuhn April 17, 2026 Incredible Group is expanding its Squishi Toy Line with a new Kraft Heinz collection, including Kool-Aid, Kraft Mac & Cheese, Jet-Puffed Marshmallows, Oscar Mayer Hot Dogs, and Jell-O.Read More
Bagels and doughnuts draw visitors at growing foodservice brand Siegel’s Bagelmania and Pinkbox Doughnuts blend nostalgia, innovation, and fun. Jenni Spinner April 16, 2026 The Las Vegas-based bakery operations are growing and gaining a loyal following.Read More
Little Debbie introduces Chocolate Old Fashioned Donuts The bakery treat comes after the June 2025 launch of the brand’s Old Fashioned Donuts. SF&WB Staff April 15, 2026 The company’s sweet baked item will be available in single-serve packaging as well as a Big Pack Carton.Read More
Pinkbox Doughnuts, Siegel’s Bagelmania out to build a baking empire Under the Amazing Brands umbrella, the restaurants are gaining a following. Jenni Spinner April 15, 2026 One restaurant offers fun and flavorful sweet goods, the other, fresh-baked deli classics; both are growing in popularity with consumers.Read More
Crumbl introduces LTO Brownie Dippers The treat is designed for sharing, and only available April 20–25. SF&WB Staff April 13, 2026 Each order features a cup of bite-sized, dippable brownie pieces served with a side of smooth fudge frosting and chocolate sprinkles.Read More