Sweet Goods

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The launches aim to extend the brand’s protein-first strategy into convenient, everyday formats designed for at-home and on-the-go eating.

Each treat is coated in herbs and parmesan cheese, crisped, and finished with fresh paired toppings.  

The Championship Dozen features six football-shaped doughnuts: three dipped in orange colored icing and three in crimson colored icing, plus six Original Glazed doughnuts

Still best known for its decadent cinnamon rolls, the company has forged partnerships with other brands and made it onto retail shelves.

Restaurant industry veteran Bill Leibengood joins the nation's largest doughnut and kolache brand.

Guests can add a touch of comfort to their winter days with salted caramel pretzel delights and savory creations, the brand says.

The treat is filled with banana cream, dipped in peanut butter, drizzled with chocolate frosting, and topped with savory vegan bacon bits and a banana chip.

The brand was known for its sweet treats and 24/7 cupcake ATMs, found all over the country. 

According to the ingredients expert, producers are having fun with creative takes on traditional flavors, global influences, and other concepts.

The four all-new treats are inspired by the tastes and comforts people crave during seasons, the brand says.