Parlor Doughnuts debuts two assortments for May The Mother's Day Dozen and Made for May Dozen both feature LTO flavors. SF&WB Staff April 29, 2026 Both collections feature limited-time flavors, including a cheesecake-inspired doughnut garnished with an edible orchid. Read More
Krispy Kreme, Milk Bar partner on new doughnuts The treats aim to reimagine some of the NYC dessert house's flavors. SF&WB Staff April 28, 2026 The James Beard Award-winning pastry chef Christina Tosi's flavors come to life in a limited-time baked goods collaboration.Read More
Pinkbox Doughnuts celebrates Star Wars, Cinco de Mayo The brand will offer one-day-only LTO themed treats for "May the 4th Be With You." SF&WB Staff April 27, 2026 Next month opens with two popular events, May the 4th and Cinco de Mayo, for which the foodservice brand will release limited-time offerings. Read More
Fun Friday: Neuro's 'gum is dumb' campaign, Godiva turns 100, Baked by Melissa founder's cookbook Walker's Shortbread puts its Scottie mascot to work for a good cause. Liz Parker Kuhn April 24, 2026 M&M's and WNBA team up to show "It's More Fun Together," with the basketball league choosing to make the brand its Official Chocolate Partner.Read More
Fun Friday: Voodoo Doughnut Blunt Box, IHOP's new BLTAF trademark, Aldi x Coachella Tru Fru nabs a cameo in the new Katseye music video. Liz Parker Kuhn April 17, 2026 Incredible Group is expanding its Squishi Toy Line with a new Kraft Heinz collection, including Kool-Aid, Kraft Mac & Cheese, Jet-Puffed Marshmallows, Oscar Mayer Hot Dogs, and Jell-O.Read More
Bagels and doughnuts draw visitors at growing foodservice brand Siegel’s Bagelmania and Pinkbox Doughnuts blend nostalgia, innovation, and fun. Jenni Spinner April 16, 2026 The Las Vegas-based bakery operations are growing and gaining a loyal following.Read More
Little Debbie introduces Chocolate Old Fashioned Donuts The bakery treat comes after the June 2025 launch of the brand’s Old Fashioned Donuts. SF&WB Staff April 15, 2026 The company’s sweet baked item will be available in single-serve packaging as well as a Big Pack Carton.Read More
Pinkbox Doughnuts, Siegel’s Bagelmania out to build a baking empire Under the Amazing Brands umbrella, the restaurants are gaining a following. Jenni Spinner April 15, 2026 One restaurant offers fun and flavorful sweet goods, the other, fresh-baked deli classics; both are growing in popularity with consumers.Read More
Crumbl introduces LTO Brownie Dippers The treat is designed for sharing, and only available April 20–25. SF&WB Staff April 13, 2026 Each order features a cup of bite-sized, dippable brownie pieces served with a side of smooth fudge frosting and chocolate sprinkles.Read More
Gopuff launches private-label brand, Crave Shoppe The debut expands the company's baked good and confectionery offerings. SF&WB Staff April 7, 2026 Built around customer insights, treats include Dill Pickle Cotton Candy, Peanut Butter Cracker Bites, Brownie Batter Cookie Dough, and more.Read More