As Americans stayed home for another year during the COVID-19 pandemic, popcorn sales steadily rose, especially in the ready-to-eat popcorn/caramel corn category.
While consumers were already snacking more throughout the day, this was escalated even more while people were working and nesting at home during the pandemic. 46 percent of consumers said they were snacking more during the pandemic and 58 percent of consumers said snacking with be part of the post pandemic "new normal."
The crackers category is home to multiple iconic brands synonymous with snacking, including Cheez-It, Goldfish, and Ritz, all billion-dollar brands. As part of the foundation of the grain-based baking industry, crackers also present significant opportunities for growth through incrementally better-for-you offerings and highly innovative nutrition-forward products, as well as premium and specialized lines.
Variety is the spice of life when it comes potato chips. While classic chips still own the lion's share of the U.S. market, salty snack companies are offering new flavor combinations in a variety of packaging sizes. New flavors include spicy buffalo, hot BBQ and cauliflower, and many new offerings are gluten-free and Non-GMO Project verified.
Snack Food & Wholesale Bakery was recently able to talk to Robert Scalia, CEO, Flagstone Foods, about the company's sustainability mission and the marketing of sustainable products.
In many ways, the tumultuous COVID-19 pandemic has catalyzed continued growth of existing patterns across snacking. For many consumers, day-to-day snacking increased, sometimes fueled by external pressures related to disrupted work, school, and the overall societal status quo. We seek solace in comfort, and the snack industry delivered.
Snack Food & Wholesale Bakery was recently able to talk to Sarah Jones, founder of Miss Jones Baking Co., about Miss Jones' new 50 percent less sugar baking mixes and proprietary SmartSugar blend.
Snack Food & Wholesale Bakery was recently able to connect with Jonathan Finch, senior director of client services, Daymon, to talk about inflation, especially in grocery stores and on restaurant menus.
Tortillas, always one of the most versatile breads, had extra mileage to accomplish this past year: consumers wanted better-for-you options for their tacos, flautas, and fajitas. They also wanted these to be easily accessible at their local grocery stores so that they could cook at home during the pandemic.