In many ways, the tumultuous COVID-19 pandemic has catalyzed continued growth of existing patterns across snacking. For many consumers, day-to-day snacking increased, sometimes fueled by external pressures related to disrupted work, school, and the overall societal status quo. We seek solace in comfort, and the snack industry delivered.
Snack Food & Wholesale Bakery was recently able to talk to Sarah Jones, founder of Miss Jones Baking Co., about Miss Jones' new 50 percent less sugar baking mixes and proprietary SmartSugar blend.
Snack Food & Wholesale Bakery was recently able to connect with Jonathan Finch, senior director of client services, Daymon, to talk about inflation, especially in grocery stores and on restaurant menus.
Tortillas, always one of the most versatile breads, had extra mileage to accomplish this past year: consumers wanted better-for-you options for their tacos, flautas, and fajitas. They also wanted these to be easily accessible at their local grocery stores so that they could cook at home during the pandemic.
Pizza is essential to a high percentage of Americans, a fact reflected in the over $6 billion annual sales for this market segment in frozen retail pizzas alone. While diversification of crusts and ingredients is attracting health-conscious consumers, there is still demand for high quality, Italian-style premium frozen pizza.
The ongoing pandemic has certainly shifted consumer attitudes and behaviors when it come to foods and the foods they choose. Consumers are looking to connect with food and are gravitating to more familiar comfort foods and indulgent items.
During the COVID-19 pandemic, consumers have been staying home more often, and searching for familiar snacks. Cookies have helped fill that void, and top brands have taken note of what is trending.