New Snack and Bakery Products

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The new Cheez-It Crunch line launches at 7-Eleven in October, with a wider rollout planned for January 2026.

With the new flavor launched just in time for back-to-school season, the Mini lineup is designed to meet demand for nutritious snacks that support active lifestyles and busy routines.

Each bar contains 12 g protein and is made with six whole food ingredients.

The Halloween lineup will be available for a limited time at retailers nationwide.

Seasonal varieties include pumpkin spice, maple sea salt, banana bread chocolate chip, and oatmeal chocolate chip.

Certain retailers will be offering discount promotions on the seasonally packaged crackers at various times. 

The products are free from seed oils, refined sugars, and artificial ingredients.

CaliBagels will manufacture and distribute the Thomas'-branded deli-style chips nationwide.

The product lineup includes sweet and savory options for traditional and modern dishes.

The cookies are in line with Ferrero's La Biscotteria concept, and are offered in a 136 g format with packaging developed specifically for travel retail.