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Home » Topics » New Snack and Bakery Products

New Snack and Bakery Products
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Krispy Kreme brings back Strawberry Original Glazed Doughnut

Krispy Kreme brings back strawberry doughnuts

The treat was introduced in 2020 and last offered in August 2023.
SF&WB Staff
May 21, 2025

Consumers have "unlocked" the strawberry doughnuts as part of Pac-Man's 45th birthday celebration.


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Bob's Red Mill introduces Cinnamon Swirl Coffee Cake Mix

Bob's Red Mill introduces Cinnamon Swirl Coffee Cake Mix

The dessert mix only requires three ingredients: eggs, butter or oil, and water.
SF&WB Staff
May 21, 2025

An expansion of the brands' Signature Blends Baking Mixes, the new Cinnamon Swirl Coffee Cake Mix will launch exclusively at Whole Foods Market and Amazon.


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Perfect Bar releases Mini Protein Bar

Perfect Bar releases mini protein snack

The bar is made with peanut butter, organic honey, and real chocolate.
SF&WB Staff
May 21, 2025

The bar has 5 g of protein, 20+ superfoods, and are free from artificial flavors, colors, and preservatives.


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Clif Builders brand launches three high-protein bars

Clif Builders launches three high-protein bars

The new snacks include 16-20 g of protein and no artificial sweeteners.
SF&WB Staff
May 21, 2025

The new innovations include Builders Oreo-flavored and Builders Reduced Sugar Crispy Protein bars in two flavors.


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Final Boss Sour announces new flavors

Final Boss Sour announces new flavors

The brand recently raised $4M in a funding round.
SF&WB Staff
May 20, 2025

The new product line will introduce nine tropical characters with three levels of sour and three of fruit.


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Insomnia Cookies launches LTO Cookies 'N Cream Collection

Insomnia Cookies debuts Cookies 'N Cream Collection

The limited-time snacks include classic cookies as well as "brookies."
SF&WB Staff
May 20, 2025

The Cookies ‘N Cream Collection brings back the consumer-favorite cookie with some new twists that take it to the next level, the brand says. 


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SFWB_CoverStory0525_feature1440x750.jpg

Best New Snack & Bakery Products of 2024

The list of most-viewed products of the year offers a look into what most piques industry professionals’ interest.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
May 20, 2025

The snack and bakery launches that received the most views include a mashup of popular CPG names, and a foodservice treat with Latino flavor.


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Nature's Bakery unveils flavor extensions for snack bars

Nature's Bakery unveils flavor extensions for snack bars

The breakfast bars are both plant-based, nut-free, and dairy-free.
SF&WB Staff
May 20, 2025

The brand is launching Oatmeal Crumble Raspberry Lemon Bars and Gluten Free Strawberry Fig Bars, offering more choices that cater to consumers' various dietary needs and snacking occasions.


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Pro Snack Sticks

Wenzel's Farm unveils protein-loaded meat stick

The new snack stick features 16 g of protein.
SF&WB Staff
May 20, 2025

Wenzel's Farm is appealing to meat snack consumers wanting low-sugar and high-protein content.


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Nutri-Grain debuts refreshed packaging, formula

Nutri-Grain debuts refreshed packaging, formula

The new snack is currently rolling out nationwide.
SF&WB Staff
May 19, 2025

As part of a full brand refresh, Nutri-Grain’s signature bars now feature 10 g of whole grains and 10 vitamins and minerals—all wrapped in a new design.


Read More
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