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Home » Topics » Bakery Products » Breakfast Products

Breakfast Products
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Magic Fruity PEBBLES cereal, in partnership with LeBron James

Magic Fruity PEBBLES cereal, in partnership with LeBron James

February 25, 2022

To celebrate National Cereal Day on March 7, 2022, Fruity PEBBLES cereal is teaming up with two other cultural icons to tip off a truly colorful partnership in 2022. 


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Mikey’s launches new breakfast pockets with JUST Egg

Mikey’s launches new breakfast pockets with JUST Egg

February 25, 2022

Mikey’s brings easy, plant-based, gluten-free breakfast options to market.


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OWYN gluten-free, vegan pancakes and waffles mix

OWYN gluten-free, vegan pancakes and waffles mix

February 24, 2022

OWYN (Only What You Need) has launched a pancake/waffle mix that is 100% gluten-free and made without nut flours.


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Frozen waffle category capitalizes on better-for-you trend

Frozen waffle category capitalizes on better-for-you trend

Consumers search for better-for-you frozen waffles, including organic and protein-rich varieties.
Lis Parker
Liz Parker Kuhn
February 24, 2022
With some people shifting to working at home during the pandemic, waffles are no longer just for breakfast, they're an anytime-of-day type of snack.
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Incredi-Bowl Keto-friendly cereal

Incredi-Bowl Keto-friendly cereal

February 3, 2022

Available now, Incredi-Bowl comes in three varieties: Chocolate Crunch, Frosted Flakes, and Honey Nut Hoops. 


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Lucky Charms Cinnamon Toast Crunch Mix-Up and Limited-Edition Reese’s Puffs Bunnies cereals

Lucky Charms Cinnamon Toast Crunch Mix-Up and Limited-Edition Reese’s Puffs Bunnies cereals

February 2, 2022

General Mills has released new limited-edition Lucky Charms Cinnamon Toast Crunch Mix cereal and has re-released its limited-edition Reese's Puffs Bunnies cereal.


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Quaker invites fans to "pregrain" ahead of the Big Game with 6-pack sweepstakes

Quaker invites fans to 'pregrain' ahead of the Big Game with 6-pack sweepstakes

February 1, 2022

Win limited-edition game day prep pack to help start the morning and fuel up before kickoff.


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8th Avenue Food & Provisions Inc logo

8th Avenue Food & Provisions Inc. completes acquisition of Ronzono Dry Pasta Brand from Riviana Foods

January 27, 2022

8th Avenue Food & Provisions, Inc. has announced that it has completed the previously announced acquisition of the Ronzoni dry pasta brand and a dry pasta manufacturing facility located in Winchester, Virginia.



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Limited-Edition Chocolate Strawberry Cheerios and Chocolate Cheerios Valentine’s Day Packs

Limited-Edition Chocolate Strawberry Cheerios and Chocolate Cheerios Valentine’s Day Packs

January 20, 2022

General Mills has released new Cheerios flavors just in time for Valentine's Day.


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Pop-Tarts announces two doughnut flavors inspired by American classics

Pop-Tarts announces two doughnut flavors inspired by American classics

December 8, 2021

Pop-Tarts is releasing two new flavors that take inspiration from two American classics: Boston Creme Donuts and Apple Fritters.


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Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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