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Home » Topics » Bakery Products » Breakfast Products

Breakfast Products
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Cookbook author, restauranteur launches waffle mix

Cookbook author, restauranteur launches waffle mix

The celebrity chef and TV personality will also launch 24K gold syrup and Cajun grits.
SF&WB Staff
November 5, 2024

The owner of Nana's Chicken & Waffles and Food Network personality will launch a waffle mix under her "Kooking with Kelli" brand.


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IHOP announces meaty Pancake of the Month

IHOP announces meaty Pancake of the Month

The new LTO is available through November 30.
SF&WB Staff
November 1, 2024

The new seasonal stack includes four buttermilk pancakes loaded with bacon and topped with maple glaze, diced bacon, a bacon strip and whipped topping. 


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First Watch releases new flavors for holiday season

First Watch releases new flavors for holiday season

The seasonal menu includes a cinnamon roll and chocolate chip pancakes.
SF&WB Staff
October 31, 2024

Holidays have arrived at First Watch, as the breakfast, brunch, and lunch concept has launched its limited-time seasonal menu.


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Pop-Tarts debuts Frosted Marshmallow Hot Cocoa flavor

Pop-Tarts debuts Frosted Marshmallow Hot Cocoa flavor

Each pastry is printed with holiday prints.
SF&WB Staff
October 17, 2024

The toaster pastry features a cacao dough and a marshmallow filling.


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IHOP introduces Reese's Pieces Pancakes

IHOP introduces Reese's Pieces Pancakes

The brand's newest Pancake of the Month is available until October 31.
SF&WB Staff
October 9, 2024

The new stack includes four buttermilk pancakes filled with Reese's Pieces and topped with chocolate, Reese's peanut butter sauces, and whipped topping.


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Post Halloween and winter cereals

Post releases Halloween- and winter-themed cereals

The brand is rereleasing three limited-edition cereals for the season.
SF&WB Staff
October 2, 2024

The three limited-time-only cereals encompass Halloween and the winter season.


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Belgian Boys debuts Walmart-exclusive grab-and-go breakfast bites

Belgian Boys debuts grab-and-go breakfast bites at Walmart

The Breakfast All Day Box and Go Cups are designed to offer convenient snack and meal options.
SF&WB Staff
September 25, 2024

The breakfast-focused brand has introduced a total of five different products exclusive to Walmart, featuring pancakes, Belgian waffles, and other items.


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Heavenly Waffles debuts Fall Bundle Pack

Heavenly Waffles debuts Fall Bundle Pack

Flavors include pumpkin, cinnamon apple, and Original.
SF&WB Staff
September 19, 2024

The bundle features three flavors: Harvest Pumpkin, Cinnamon Apple, and Original, for an SRP of $21.99.


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True Primal unveils Grainless Granola

True Primal unveils Grainless Granola

The gluten-free cereal contains almonds, coconut, seeds, and honey.
SF&WB Staff
August 28, 2024

The product bears a simple ingredient list, with no soy, dairy, or artificial sweeteners.


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First Watch launches fall flavors

First Watch launches fall flavors

The seasonal menu includes pumpkin pancakes, doughnut holes, and more.
Lis Parker
Liz Parker Kuhn
August 21, 2024

First Watch is rolling out its seasonal menu highlighting flavors of pumpkin, salted caramel, apple butter, and hot honey.


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