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Home » Topics » Breakfast Products » Waffles

Waffles
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Simple Mills launches Regenerative Organic Certified baking mixes

Simple Mills launches Regenerative Organic Certified mixes

Both baking products feature a list of six nutrient-dense ingredients.
SF&WB Staff
April 29, 2026

The new products include a Cinnamon Swirl Muffin & Cake Mix plus Oat Flour Original Pancake & Waffle Mix.


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Kodiak adds no sugar added waffles to frozen lineup

Kodiak debuts no sugar added waffles to frozen lineup

The brand's latest launch delivers 100% whole grains and 16 g of protein.
SF&WB Staff
February 13, 2026

The neutral flavor profile makes them a versatile base for layering savory or sweet toppings, the brand says.


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Golden Waffles, Dirty Dough partner on Waffle Bites

Golden Waffles, Dirty Dough partner on Waffle Bites

The treats will be available at 50+ of the chain's locations across the U.S.
SF&WB Staff
December 2, 2025

The menu extension features four new offerings, available at 50-plus Dirty Dough locations across the U.S.


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waffles generic image

TreeHouse Foods to be acquired by investment company

The brand's shareholders will receive $22.50 per share in cash for stock owned.
SF&WB Staff
November 12, 2025

The brand announced a definitive acquisition agreement for a total enterprise value of $2.9 billion.


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Thrive Market launches Cravings by Chrissy Teigen products

Thrive Market adds more Chrissy Teigen mixes

The baking mixes range from pancakes and waffles to sheet cake.
SF&WB Staff
May 21, 2025

The two snack SKUs are debuting exclusively in retail through Thrive Market, and are also available via the Cravings DTC site.


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Jovial introduces Einkorn Pancake Mix

Jovial introduces Einkorn Pancake & Waffle Mix

The mix includes only five organic ingredients, and will retail for $7.99.
SF&WB Staff
April 15, 2025

Jovial Foods’ latest launch—Organic Einkorn Pancake & Waffle Mix—will roll out at Whole Foods Market and online May 5.


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Honey Stinger launches Peanut Butter Energy Waffles

Honey Stinger launches Peanut Butter Energy Waffles

The new line is completely organic and includes honey-infused filling.
SF&WB Staff
February 11, 2025

Three flavors combine peanut butter taste with performance nutrition to fuel athletes and adventurers.


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Premier Protein launches frozen protein waffles, pancakes

Premier Protein launches frozen protein waffles, pancakes

The products have 13-15 g of protein per serving.
SF&WB Staff
December 3, 2024

Premier Protein Frozen Protein Waffles, Chocolate Chip Protein Waffles, and Mini Protein Pancakes are available now at select nationwide retailers, including Walmart.


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Cookbook author, restauranteur launches waffle mix

Cookbook author, restauranteur launches waffle mix

The celebrity chef and TV personality will also launch 24K gold syrup and Cajun grits.
SF&WB Staff
November 5, 2024

The owner of Nana's Chicken & Waffles and Food Network personality will launch a waffle mix under her "Kooking with Kelli" brand.


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Belgian Boys debuts Walmart-exclusive grab-and-go breakfast bites

Belgian Boys debuts grab-and-go breakfast bites at Walmart

The Breakfast All Day Box and Go Cups are designed to offer convenient snack and meal options.
SF&WB Staff
September 25, 2024

The breakfast-focused brand has introduced a total of five different products exclusive to Walmart, featuring pancakes, Belgian waffles, and other items.


Read More
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