Eggo unveils zero-added sugar waffles The breakfast item will roll out this July with an SRP of $5.99 per 8-ct box. SF&WB Staff June 22, 2026 Launching in Buttermilk and Blueberry flavors, the breakfast product delivers 11–12 g of protein per serving.Read More
Simple Mills launches Regenerative Organic Certified mixes Both baking products feature a list of six nutrient-dense ingredients. SF&WB Staff April 29, 2026 The new products include a Cinnamon Swirl Muffin & Cake Mix plus Oat Flour Original Pancake & Waffle Mix.Read More
Kodiak debuts no sugar added waffles to frozen lineup The brand's latest launch delivers 100% whole grains and 16 g of protein. SF&WB Staff February 13, 2026 The neutral flavor profile makes them a versatile base for layering savory or sweet toppings, the brand says.Read More
Golden Waffles, Dirty Dough partner on Waffle Bites The treats will be available at 50+ of the chain's locations across the U.S. SF&WB Staff December 2, 2025 The menu extension features four new offerings, available at 50-plus Dirty Dough locations across the U.S.Read More
TreeHouse Foods to be acquired by investment company The brand's shareholders will receive $22.50 per share in cash for stock owned. SF&WB Staff November 12, 2025 The brand announced a definitive acquisition agreement for a total enterprise value of $2.9 billion.Read More
Thrive Market adds more Chrissy Teigen mixes The baking mixes range from pancakes and waffles to sheet cake. SF&WB Staff May 21, 2025 The two snack SKUs are debuting exclusively in retail through Thrive Market, and are also available via the Cravings DTC site.Read More
Jovial introduces Einkorn Pancake & Waffle Mix The mix includes only five organic ingredients, and will retail for $7.99. SF&WB Staff April 15, 2025 Jovial Foods’ latest launch—Organic Einkorn Pancake & Waffle Mix—will roll out at Whole Foods Market and online May 5.Read More
Honey Stinger launches Peanut Butter Energy Waffles The new line is completely organic and includes honey-infused filling. SF&WB Staff February 11, 2025 Three flavors combine peanut butter taste with performance nutrition to fuel athletes and adventurers.Read More
Premier Protein launches frozen protein waffles, pancakes The products have 13-15 g of protein per serving. SF&WB Staff December 3, 2024 Premier Protein Frozen Protein Waffles, Chocolate Chip Protein Waffles, and Mini Protein Pancakes are available now at select nationwide retailers, including Walmart.Read More
Cookbook author, restauranteur launches waffle mix The celebrity chef and TV personality will also launch 24K gold syrup and Cajun grits. SF&WB Staff November 5, 2024 The owner of Nana's Chicken & Waffles and Food Network personality will launch a waffle mix under her "Kooking with Kelli" brand.Read More