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Industry News

Fun Friday: Royal Dansk goes beyond cookies, Farm Rich mozzarella stick scarf, Airheads Soda

Consumers can dress up as a Qdoba burrito to win a free year's supply.

By Liz Parker Kuhn
Royal Dansk makeup palette
Courtesy of Royal Dansk
November 28, 2025

Royal Dansk bakes up seasonal beauty collab

Ferrero's Royal Dansk Danish Butter Cookies is partnering with AAPI-owned beauty brand Kara Beauty on an official eyeshadow palette collaboration, proving the nostalgic cookie tin's cultural staying power extends far beyond holiday gifting. The LTO palette ($25, Amazon) comes housed in the recognizable blue tin with 14 wearable shades (six shimmers, eight mattes), two mini brushes, and a tomato pin cushion sponge—a nod to the tin's second life as a sewing kit in countless households. Purchases on karabeauty.com include a complimentary authentic Royal Dansk cookie tin (while supplies last). 


Qdoba gives free burritos to ... (those dressed as) burritos

Qdoba burritos giveaway 2025 ThanksgivingCourtesy of Qdoba 

Qdoba, the Mexican fast-casual restaurant brand, is challenging anyone who runs a Turkey Trot on Thanksgiving Day to dress up like a Qdoba burrito for a shot at winning free burritos for a year. On November 27, Turkey Trot participants can post a picture of themselves in a Qdoba burrito costume on their Instagram feed, tagging Qdoba with the hashtag #QdobaTurkeyTrot to enter. Anyone who enters will receive a free burrito entrée, and one grand prize winner will receive free burritos for a year (one $700 gift card, equivalent to one burrito entrée per week for a year). Entrants must follow Qdoba on Instagram and be a Qdoba Rewards Member to qualify. Consumers can join Qdoba Rewards anytime online or through the Qdoba mobile app. 


Mozzerella stick scarves? For fall? Groundbreaking (but actually, yes)

farm rich mozzarella stick scarfCourtesy of Rich Products


Just when you thought fall fashion couldn’t get any better, Farm Rich, purveyor of mozzarella sticks and other frozen appetizers, has turned everyone’s favorite snack into a must-have accessory, the Mozzarella Stick Scarf. Handmade and designed to look like a golden, crispy mozzarella stick with a gooey, melty center, the Mozzarella Stick Scarf combines the best of comfort food and fall fashion in one delightfully unexpected statement piece, the brand says. Consumers can get their hands on these through a limited-time social media giveaway on @farmrichsnacks (Instagram and Facebook), ending December 8.



Airheads Soda hits the U.S. market

Airheads SodaCourtesy of Perfetti Van Melle


Perfetti Van Melle, a global confectioner, has partnered with Fire Brands to introduce Airheads Soda, the first-ever beverage inspired by the candy. This new drink range arrives in four flavors: Blue Raspberry, Watermelon, Strawberry and Orange. Distribution kicks off this year in the U.S. at major retailers, with Canada set to welcome the line in 2026. Since its October launch, Airheads Soda has sparked buzz across social media, with thousands of organic posts and fans celebrating this new way to enjoy Airheads, its parent company says. This deal was made possible thanks to Airheads' U.S. agent, Seltzer and marks a strategic move by Perfetti Van Melle to keep expanding its brands into the beverage category.


Don't forget to leave out chicken nuggets and barbecue sauce for Santa, says Perdue

 Perdue Launches Limited-Edition Holiday Nugget Giveaway to Fuel Santa and His Helpers Courtesy of Perdue


Santa needs more than cookies to support his muscles and keep his energy up, says meat producer Perdue. The average person should consume 50-175 g of daily protein; however, on Christmas Eve, Santa would need to consume more than 20 tons of protein to deliver gifts, the equivalent of nearly 10 million chicken nuggets! To keep Santa energized this season, families should be leaving out nuggets and BBQ sauce, not just milk and cookies; hence, Perdue announced LTO holiday chicken nuggets in four shapes. Available only via online giveaway, the shapes include a candy cane, Christmas tree, gingerbread man, and stocking, and are made with 100% natural ingredients, premium white meat, and no antibiotics. The first 250 consumers to visit perdue.com/deckthehalls at 12:00 pm EST on November 28 can snag a bag of the nuggets, plus an exclusive Perdue holiday plate and a festive audio card.


Blobs x Ray's Ice Cream

Ray's Ice Cream, Blobs collaborationPhoto: Liz Parker Kuhn


Blobs, the better-for-you candy brand, has partnered up with Metro Detroit-based Ray’s Ice Cream on a limited-edition flavor collab, Peachy Pucker, available now in-store. The new scoop combines Ray’s classic creamy Handcrafted Homemade Peach Ice Cream with Blobs’ signature low-sugar Orange Peach candies.

Ray's Ice Cream is located at 4233 Coolidge Hwy, Royal Oak, MI.

KEYWORDS: Airheads Blobs Farm Rich ferrero foodservice Fun Friday Perfetti Van Melle

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Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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