National Honey Board reveals Queen's Choice winners
The org is recognizing the best new made-with-honey products in the F&B industry.
Almost every aisle in the supermarket was recognized in this year’s Queen’s Choice Awards, hosted by the National Honey Board (NHB), which names the top new product innovations with honey, including snack and bakery items. This category variety was only matched by company diversity, NHB says, with large brands such as Nutri-Grain and Bettergoods sharing the spotlight with start-up brands like LeLick and Hive Beverage Co.
Made-with-honey products are reportedly having a moment in the packaged food industry. According to data from Innova Market Insights, new products launched with honey increased 16.7% in 2025, compared to 2024. As a result, judges in the competition had a lot of products to taste and choose from.
2026 Queen’s Choice Award Winners include:
- Nutri-Grain Crunchy Honey Oat Flax - Kellanova
- Sweet Honey Butter Pull-Apart Parker Rolls - Mason Dixie
- Pistachio Chocolate, Pineapple Creme and Tropical Dessert Bars - Frönen Foods
- High Protein Breakfast Bowl, Golden Beets and Honey - Bettergoods
- BeePop Sparkling Drinks - Hive Beverage Co.
- Electrolyte Lollipops - LeLick
- Waves of Fudge and Caramel Dunes Sundaes - Ice Cream for Bears
- Hot Honey Street Corn Barbecue Sauce - Arriba Foods
- Hot Honey Labneh - Bezi Foods Club
- Honey Kefir Butter - Lifeway Foods
“The remarkable range of this year’s Queen’s Choice Award winners shows just how versatile honey can be,” says Catherine Barry, VP of marketing for the National Honey Board. “From breakfast foods and beverages to barbecue sauce, frozen desserts, and even electrolyte lollipops, brands of every size are finding innovative ways to use honey. We’re proud to celebrate the food brands bringing these exciting products to consumers.”
Related: Mason Dixie Foods adds chicken biscuit to its Costco lineup
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