The company has joined the BBB National Programs' Children's Confection Advertising Initiative, which means it will not engage in advertisements primarily directed to children under age 13 or to children in elementary and middle schools.
On Monday, February 17, Boys and Girls Club members from Chicago came to the Sheraton Grand hotel to be "Junior Candy Buyers," deciding which confections would earn top honors.
From March 26 through Easter Sunday on April 20, consumers can indulge in this one-of-a-kind experience that will feature over-the-top Peeps-themed décor, new menu creations, plus photo-ops.
The program is dedicated to helping young professionals in the confectionery industry access networking and professional development opportunities to gain career experience
Just Born's Peepsfest is a family-friendly festival that will be held 3-6 pm, December 30-31 in Bethlehem, PA, and feature a 400-lb Peeps Chick Drop, along with live music and entertainment, ice skating, a fun run, and more.