Candy makers David Shaffer and Ross Born talk about expanding the iconic PEEPS brand, refreshing the MIKE AND IKE brand and updating their manufacturing facility in Bethlehem, Pa.
Who knew 90 could be so sweet? Just Born Quality Confections is learning just how sweet with the celebration of the company’s 90th anniversary on May 23.
Just Born, Inc. has hired a former Kraft Foods employee to its marketing department, and promoted from within to fill a trade relations and corporate affairs spot.
Talk about irreconcilable differences. In a new ad campaign launched by Just Born, fictional candy characters “Mike” and “Ike” are going their separate ways. Recently, Mike and Ike packaging began appearing in stores with either “Mike” or “Ike” crossed out.