The chocolatier's new Raise A Rocher platform encourages consumers to honor and elevate the moment they’re in, whether it’s holidays, milestones, or everyday achievements.
In this Q&A, Susan Burris, marketing director, premium chocolate innovation at Ferrero Rocher discusses the new Chocolate Squares line, and how this latest innovation answers to trends in the premium confectionery category.
For the first time since the debut of its gold-wrapped praline, Ferrero Rocher is expanding its portfolio with chocolate squares, available in four flavors.
Ferrero will be unveiling multiple innovations at the Sweets and Snacks Expo specifically developed for North American consumers as part of the company's ambitious growth strategy.
This year's lineup features seasonal chocolate, candy, and cookies from brands including Ferrero Rocher, Fannie May, Kinder Chocolate, Kinder Joy, Kinder Bueno, Mother's Cookies, and more.