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Home » consumer behavior

Articles Tagged with ''consumer behavior''

Mango Margarita and Coconut cream doughnuts on table

State of the Industry 2026: Sweet goods producers show creativity, resilience

Consumers still want their moments of sweet indulgence, and bakers are delivering.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 30, 2026

Companies are responding to consumer demand for protein, fiber, natural ingredients, whole grains, and more.


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Two packages of tortillas on colorful background

State of the Industry: Sales of tortillas are relatively flat

In a repeat of last year, refrigerated products performed better than others.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 29, 2026

While growth in the category has been somewhat stagnant, producers keep innovating, especially with BFY options.


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Perfect Snacks Oaties refrigerated protein bars

State of the Industry 2026: Bars with BFY focus thrive

Products offering clean labels and health benefits are performing relatively well.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 25, 2026

Companies are responding to consumer demand for protein, fiber, natural ingredients, whole grains, and more.


Read More
Range of assorted desserts from Golden Cannoli

State of the Industry 2026: Dessert producers respond to customers

Shoppers are looking for products that offer portion control, creativity, and value.
Chris Lewis
June 24, 2026

Even in rough economic conditions, people still turn to the category for sweet indulgence.


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White and blue box of Krusteaz gluten-free buttermilk pancake mix

State of the Industry 2026: Breakfast’s big moment

Producers are finding success by delivering simple, delicious value in the category.
Alex Zavistovich
June 23, 2026

Consumers are looking to start their day with products that offer protein, fiber, and good taste.


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Burger served on white plate on top of a decorated table

State of the Industry: Buns keep rolling along

The category experienced ups and downs in both the perimeter and c-store.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 18, 2026

Overall sales have been even or slightly down, but better-for-you products and small-but-growing companies are worth watching.


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Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

The brand features flavor-wrapped kernels and innovative tastes in its products.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 2, 2026

The microwave popcorn, which started as a DTC brand, has since made it onto retail shelves, including Walmart.


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Three round sweet baked goods with different coatings on table

Grain ingredients bring taste, health to baked goods and snacks

Bakery and snack consumers want BFY benefits but won’t compromise on taste.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
May 18, 2026

With people looking for high-fiber foods, clean labels, and other must-haves, grains can deliver on several counts.


Read More
Triptych of Oreo Confetti Cakester cartons

Consumers talk about Oreo snack cakes, Mondelēz listens

Snackers weighed in on how Cakesters could be improved, and the brand reacted.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
May 14, 2026

After the baked treats returned from a hiatus, the company collected feedback from people and tweaked to reflect their input.


Read More
Three people eating snacks outdoors

Prosur launches ‘toolkit’ of natural ingredient solutions

The supplier aims to offer solutions for consumers leery of artificial additives.
SF&WB Staff
May 6, 2026

In an age where ultra-processed foods are increasingly getting side-eye from the public, the company is offering a range of natural choices.


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Two loaves of bread, one more round and one more long/rectangular, both in packaging.

State of the Industry 2026: Bread shifts towards healthier alternatives

Burger served on white plate on top of a decorated table

State of the Industry: Buns keep rolling along

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August 20, 2025

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January 1, 2030

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Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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