The U.S. snack industry established strong roots during the first half of the 20th century. Retail channel diversification, ingenious equipment engineering, and an increasingly mobile American public hungry for snacking adventure all contributed to the boom. Upstart innovators blazed their own paths across this fertile land, rich with opportunity.
Mark's Mindful Munchies, known for its Pop Bitties Air Popped Ancient Grain Chips and Pop Bitties Sweet Potato Chips, have announced the launch of Pop Bitties Maple & Sea Salt Sweet Potato Chips.
Frito-Lay leverages long legacy of farming—and 100 percent sustainably-sourced potatoes—to deliver the same great taste of Lay's grown in fields mixed with NFL soil.
When James S. Herr, known as Jim, entered the fledgling potato chip industry with Herr’s Potato Chips in 1946, purchasing a small storefront location in Lancaster, PA, he established a legacy of enduring tradition guiding waves of ensuing generations.
Emmy-nominated television host partners with Frito-Lay's popular wavy snack to spotlight individuality from artists across the U.S. as part of "Be Your Own Wave" campaign; five winners to receive $10,000 each and placement in SunChips advertising.