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General Mills announces cereals, cereal-themed snacks launch for spring

General Mills announces cereals, cereal-themed snacks for spring

New products also include bars, Dunkaroos, and soft-baked cookies.
April 12, 2023

General Mills is launching a variety of new cereals and cereal-themed snacks this spring ranging from unexpected twists on fan-favorites to brand-new innovations. 


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SeedWise debuts soft-baked cookies

SeedWise debuts soft-baked cookies

The new cookies have 1g of net carbs and 4g of protein.
April 5, 2023

SeedWise cookies are made with seed flour and baked in-house.


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Brownie Brittle launches M&M'S Minis line

Brownie Brittle launches M&M'S Minis line

Each flavor will retail for $3.99 per 4-ounce bag.
April 5, 2023

Sheila G’s Brownie Brittle expands its candy inclusion offerings through a collaboration with Mars to create three Brownie Brittle x M&M'S Minis mashups.


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OREO debuts limited-edition OREO Blackout Cake cookies

OREO debuts limited-edition OREO Blackout Cake cookies

The suggested retail price is $4.99.
March 28, 2023

OREO released the news of its new cookie exclusively on Instagram.


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Milk Bar debuts cereal-packed crunchies, ready-to-bake cookie dough in grocery stores

Milk Bar debuts cereal-packed crunchies and ready-to-bake cookie dough in grocery stores

The brand was founded in NYC's East Village in 2008.
March 27, 2023

Christina Tosi’s dessert company known for inventive cookies introduces new line of snack-sized cookies and ready-to-bake, break-and-bake cookie dough.


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Magnolia Bakery enters CPG space with Banana Pudding Cookies

Magnolia Bakery enters CPG space with Banana Pudding Cookies

Available in 3 flavors, the cookies will retail for $7.99.
March 22, 2023

Banana Pudding Cookies take the flavor of Magnolia Bakery’s banana pudding and turn it into a soft-based cookie made with real butter, bananas, and chocolate—no fridge or spoon required.


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Voortman Cookies launches Zero Sugar Mini Wafers

Voortman Cookies launches Zero Sugar Mini Wafers

Brand expands zero sugar lineup.
March 21, 2023

Bite-sized mini wafers come in two classic flavors: vanilla and chocolate.


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Greater Goods delivers clean-label, family-friendly treats

Greater Goods delivers clean-label, family-friendly treats

The bakery brand’s co-founder shares the story behind its mom-approved products.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 17, 2023

The bakery brand’s co-founder shares the story behind its mom-approved products.


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Pillsbury debuts Cinnamon Toast Crunch, Lucky Charms Soft Baked Cookies

Pillsbury debuts Cinnamon Toast Crunch, Lucky Charms Soft Baked Cookies

The cookies will retail for $4.09 for an 18-count pack.
March 14, 2023

The new cookies from General Mills and Pillsbury are made with no high fructose corn syrup.


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Chips Ahoy! debuts Happiest Birthday Party sweepstakes to commemorate its 60th birthday

Chips Ahoy! debuts Happiest Birthday Party sweepstakes to commemorate its 60th birthday

300 fans to receive limited-edition Chips Ahoy! Happiest Party Kits.
March 14, 2023

The brand is giving two lucky fans a one-of-a-kind birthday party on a private yacht, with four of their best mates.


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