This year's IFT FIRST event took place in Chicago from July 10–13 and attracted an expected 18,000+ people, with an expo featuring nearly 2,000 booths.
The grand prize winner will receive $50K, as well as a $50K donation from General Mills to a charity of their choice.
July 19, 2022
For the first time in the contest’s history, Pillsbury is challenging home cooks and bakers to embrace evolving cooking trends and turn their ovens off.