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Home » Topics » Trends

Trends
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man eating cookie

Consumers look for natural sweetness in their snacks and baked goods

Suppliers say clean-label benefits are at the top of the list when shopping for sweet treats.
Joyce Friedberg
March 5, 2025

When reaching for low-sugar baked goods and snacks, consumers want the ingredients list to be clean and natural.


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SFWB0225_CatFocus_900x550_03-Bobo's.jpg

Better-for-you snack bars satisfy consumers

Driven by a growing emphasis on health and wellness, demand for nutritional snack bars is surging.
Lis Parker
Liz Parker Kuhn
February 25, 2025

From protein-packed powerhouses to fruit-filled delights, consumers have wide choices in snack bars. 


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Wixon identifies 2025 macro flavor trends

Wixon identifies 2025 macro flavor trends

The predictions range from creative combinations to luxurious pairings.
SF&WB Staff
February 11, 2025

The three snack, bakery, and food trends are the evolution of recent flavors that have gained definition over time.


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Rich Products reveals top foodservice and in-store bakery trends

Rich Products reveals top foodservice and in-store bakery trends

Consumer behavior across in-store bakery is rapidly evolving, the company says.
SF&WB Staff
February 5, 2025

New research conducted by Rich’s Strategic Insights team shows that the desire for personal indulgence is fueling growth in premium snacking options.


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colorful chips

Consumers increasingly reach for bold colors and flavors

When shopping for snacks and baked goods, people often choose eye-catching shades and new taste experiences.
Joyce Friedberg
February 4, 2025

This article examines current and emerging trends in flavors and colors snack and bakery products.


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Ethel's Raspberry Crumble

Ethel’s Baking Co. serves up gluten-free goodness

The brand’s allergy-friendly treats range from pecan bars to cookies.
Lis Parker
Liz Parker Kuhn
January 31, 2025

Ethel’s Baking Co. originally started as a wholesaler in a rented church kitchen.


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Oterra debuts its 2025 Color Trends

Oterra debuts its 2025 Color Trends

Consumers will reach for bold blue shades, according to the report.
Candy Industry Staff
January 30, 2025

The trends blend Oterra’s proprietary insights, input from market partners, and inspiration from diverse global sources.


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cape cod

Bold flavor and a big crunch draw consumers to chips

While the category holds steady, snacker interest in bold, adventurous flavors continue.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
January 30, 2025

Leaders from top producers in the chips category reveal insights about innovation, trends, and what consumers crave.


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The latest digital edition shares flavor and color trends, packaging advances, and other insights.

GF treats, snack chip trends, and more: SF&WB’s January 2025 issue is here

The latest edition shares flavor and color trends, packaging advances, and other insights.
January 28, 2025

Food professionals looking for fascinating, fun information about innovative producers and current trends will find plenty in the most recent issue of Snack Food & Wholesale Bakery.



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Bell's Spark Trends Program uncovers 2025 Micro Trends

Bell uncovers 2025 Micro Trends

The findings may inspire the future of the flavor industry, the company says.
Candy Industry Staff
January 23, 2025

The global snack, bakery, and confectionery flavors company is previewing regional insights impacting consumer experiences.


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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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