Better-For-You

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Consumers continue to reach for their favorite puffed and extruded snacks in their many forms. However, while U.S. shoppers still put tried and true types (like cheese curls and pork rinds) in their cart, they’re increasingly interested in trying new flavor twists, better-for-you bases, and other novel takes on the category. 

The leader of the brand discusses its early days, innovation, and connecting with Target.

The bars, composed of over 12 unique plants, at least six super fibers, and one fermented fiber, are designed to create and maintain a balanced microbiome and utilize upcycled fruit trimmings to create a healthy and sustainable product.

General Mills' Fiber One, the brand known for macro-friendly bars and brownies, has released its latest innovation to help consumers stay on track: Fiber One Donuts.

Ghost, a lifestyle brand of sports nutrition products, energy drinks, and more, is entering the food category with a high-protein cereal line that was built in partnership with General Mills.

A founder of the baked snack brand talks about its origins, growth, and future.

The better-for-you line of cookies is made without corn syrup or peanuts.

A leader from Icon Foods explains BFY trends and products that can satisfy consumers.

Designed for health-conscious consumers and fitness enthusiasts alike, the chips offer a savory snack with 20 g protein, 4 g net carbs, and 150 calories per bag.

The better-for-you items from Iron Chef Ming Tsai are hitting the club store.