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Wa-Chaa spicy peanuts comes to the U.S.

Wa-Chaa peanuts come to the U.S.

The snack's new flavors include barbecue and a spicy peppercorn variety.
SF&WB Staff
March 24, 2026

The Huang Fei Hong brand has been remastered for an American audience.


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Mrs. T's goes bite-sized with Snack Pierogies

Mrs. T's goes bite-sized with Snack Pierogies

The frozen appetizer is designed for the air fryer and ready in eight minutes.
SF&WB Staff
March 23, 2026

The product is available in four on-trend flavors: Cheddar Sour Cream & Onion, 5 Cheese, Cheddar Ranch Seasoned with Bacon, and Jalapeño Popper.


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Hippeas launches two chickpea puff varieties

Hippeas launches two chickpea puff varieties

The snacks deliver 4 g of protein and 3 g of fiber per serving.
SF&WB Staff
March 23, 2026

The brand is expanding its lineup with All Dressed Up and Jalapeño Cheddar Blaze flavors.


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TofuGo releases shelf-stable snack

TofuGo releases shelf-stable snack

The product's varieties include Soy BBQ and Spicy Chili.
SF&WB Staff
March 23, 2026

Each pack includes 12 g of plant-based protein and 0 g added sugar.


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General Mills releases seasonal snacks, bakery lineup

General Mills releases seasonal snack, bakery lineup

The treats include brownies, cookies, fruit snacks, and more.
SF&WB Staff
March 20, 2026

The company's Better Crocker, Pillsbury, Annie's, Nature Valley, and Wild Terra Granola have announced new and returning products.


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Pile of freshly baked pretzels

Consumers keep picking pretzels at snack time

Compared to overall sales of salty snacks, the category is performing ahead of the pack.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 20, 2026

Here’s a twist—pretzel sales pulled in $42.5 billion in sales last year, outperforming the intake of the rest of the savory snack category.


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Mission MightyMe launches trail mix for toddlers

Mission MightyMe launches trail mix for toddlers

This marks the brand's first expansion beyond its flagship line of Nutty Puffs.
SF&WB Staff
March 20, 2026

Available exclusively at Target, the reportedly first-of-its-kind product creates a brand new toddler snack category.


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Greenfield Natural Meat Co. Protein Snack Kits

Greenfield Natural Meat Co. debuts Protein Snack Kits

The products will be on shelves in April and include Top Seedz crackers.
SF&WB Staff
March 19, 2026

The launch responds to consumer demand for high protein and fiber content, the snack company says.


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Harvest Snaps introduces new flavors

Harvest Snaps introduces new flavors

The brand is also transitioning all of its snacks to avocado oil.
SF&WB Staff
March 18, 2026

The new flavors are currently available for retailers to order and are planned to be on shelves nationwide this September. 


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PepsiCo Foods launches Good Warrior meat snack brand

PepsiCo Foods debuts Good Warrior meat snack brand

The products are made with grass‑fed and finished beef and deliver 10 g of protein.
SF&WB Staff
March 17, 2026

The beef sticks, available in Original and Jalapeño Pepper, will launch this month at select U.S. retailers, further expanding PepsiCo’s growing portfolio of foods with added functional benefits.


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