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Home » Topics » Bakery Products » Sweet Goods

Sweet Goods
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Sweet Diplomacy releases Paris Box

Sweet Diplomacy releases Paris Box

The box's bakery treats, inspired by the famous French city, are entirely vegan.
SF&WB Staff
February 10, 2025

Consumers can indulge in Parisian-inspired flavors, such as rich chocolate and berries, all while accommodating various dietary restrictions.


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Voodoo Doughnut's Conversation Hearts return for Valentine's Day

Voodoo Doughnut's Conversation Hearts return

The Valentine's Day treats will be available February 11-17.
SF&WB Staff
February 4, 2025

This year's flavors include Chocolate Cherry Cream and Strawberry Fluff, both dipped in frosting.


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Krispy Kreme celebrates 'Big Game' with Football Dozen

Krispy Kreme celebrates 'Big Game' with Football Dozen

The treat includes 6 football-shaped doughnuts alongside 6 Original Glazed.
SF&WB Staff
February 4, 2025

Krispy Kreme will offer fans its “Big Game Dozen”: six football shaped doughnuts filled with White Kreme, dipped in chocolate icing with white icing football laces, alongside six Original Glazed doughnuts.


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Shipley Do-Nuts debuts Valentine's Day heart-shaped treats

Shipley Do-Nuts debuts heart-shaped treats

The Valentine's Day doughnuts are available with strawberry, cherry, or chocolate icing.
SF&WB Staff
February 3, 2025

Shipley Do-Nuts, the Texas-born doughnut and kolache brand, is unveiling a trio of heart-shaped doughnuts just in time for Valentine’s Day.


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Ethel's Raspberry Crumble

Ethel’s Baking Co. serves up gluten-free goodness

The brand’s allergy-friendly treats range from pecan bars to cookies.
Lis Parker
Liz Parker Kuhn
January 31, 2025

Ethel’s Baking Co. originally started as a wholesaler in a rented church kitchen.


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Macarooz debuts rose-shaped macaron pops at Costco

Macarooz debuts rose-shaped macaron pops at Costco

The brand is launching the LTO snack for Valentine's Day.
SF&WB Staff
January 29, 2025

The limited-time offering is available now in select Costco stores in the Southeast for Valentine's Day, including Alabama, Georgia, Florida, North Carolina, South Carolina, and Tennessee.


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Old El Paso, football stars team up on dessert taco shells

Old El Paso, football stars team up on dessert taco shells

J.J. Watt & Jason Kelce collaborated on the new product.
SF&WB Staff
January 29, 2025

Following the success of the brand’s first-ever Dessert Taco Shells made with Cinnamon Toast Crunch last year, Old El Paso is back with new, caramel-flavored shells.


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Shipley Do-Nuts shakes up menu with mini beignets

Shipley Do-Nuts shakes up menu with mini beignets

The limited-time "YAYs" are available through early April.
SF&WB Staff
January 27, 2025

Handmade fresh with Shipley’s signature yeast dough, the new mini beignets are fried, shaken in powdered sugar, and served warm.


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Krispy Kreme debuts Hearts in Bloom doughnut collection

Krispy Kreme debuts Hearts in Bloom doughnut collection

The new product includes four heart-shaped treats in a flower bouquet box.
SF&WB Staff
January 27, 2025

Krispy Kreme’s Hearts in Bloom Collection is available in-shop and for pickup or delivery via Krispy Kreme’s app and website, individually, and by the dozen.


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Cinnaholic releases vegan Valentine's Day treats

Cinnaholic releases vegan Valentine's Day treats

The brand is serving up a variety of chocolate- and nut-covered strawberries.
SF&WB Staff
January 22, 2025

The Valentine's Day menu from Cinnaholic includes themed rolls plus hand-dipped strawberries.


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