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Home » Topics » News

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Doritos reveals Super Bowl commercial with Elton John, Jack Harlow, Missy Elliott

Doritos reveals Super Bowl commercial with Elton John, Jack Harlow, Missy Elliott

All three celebrities in the commercial have now been revealed.
February 8, 2023

Doritos has revealed its star-studded Super Bowl LVII commercial, titled “Jack’s New Angle,” revealing none other than music legend Elton John as the third star in the campaign alongside Jack Harlow and Missy Elliott.


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TOMRA Food appoints regional sales director for North America for its processed food division

TOMRA Food appoints regional sales director for North America for its processed food division

Slevin is a 17-year veteran of TOMRA Food and the food sector.
February 8, 2023

New appointment is the latest of numerous initiatives strengthening customer support in TOMRA's biggest market.


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Butter Buds debuts non-dairy ingredient solution

Butter Buds debuts non-dairy ingredient solution

Manufacturers can capture butter flavor without the dairy allergen.
February 8, 2023

Butter Buds Non-Dairy 32X serves up the same well-rounded butter flavor with medium-strong salted butter middle notes as Butter Buds 32X and is ideal for a variety of foods.


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Frito-Lay gives away Super Bowl-inspired rings made with real gold

Frito-Lay gives away Super Bowl-inspired rings made with real gold

Brand to give away rings to five fans starting February 9.
February 8, 2023

The portfolio of brands is debuting a one-of-a-kind collection of five Super Bowl-inspired rings that each tout one legendary snack: Cheetos, Doritos, Lay’s, Ruffles, and Tostitos.


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Pringles, singer Meghan Trainor collaborate for 2023 Big Game ad campaign

Pringles, singer Meghan Trainor collaborate for 2023 Big Game ad campaign

'The Best of Us' ad spot with Trainor will air during the second quarter of the game.
February 7, 2023

Pringles shows fans that getting "stuck in" happens to the best of us.


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Mintel logo 2023

Research: Americans turn to salty snacks for comfort, familiarity during inflation times

In line with increasing inflation, 43% of consumers consider salty snacks' price to be its most important attribute.
February 7, 2023

Mintel research shows those who report their financial situations as struggling/in trouble are most likely (34%) to have decreased year-over-year salty snack consumption.


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Flexicon introduces high volume bulk material dumper for single or multiple containers, vessels

Flexicon introduces high volume bulk material dumper for single or multiple containers, vessels

Dumper is available in heavy-duty, all-stainless construction or in carbon stel.
February 7, 2023

A new High-Volume Open-Chute Dumper from Flexicon allows discharging of non-dusty, free-flowing, and/or agglomerated bulk materials from multiple drums or boxes simultaneously, as well as from Gaylords, totes, or bins individually.


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Fetch debuts partnership with PIM Brands, Inc., makers of Welch's Fruit Snacks

Fetch debuts partnership with PIM Brands, Inc., makers of Welch's Fruit Snacks

Collaboration will enable PIM Brands to gain insights into real-time customer buying behaviors.
February 7, 2023

PIM Brands, Inc. reaches new shoppers, strengthens connections with existing customers leveraging Fetch's hyper-engaged user base.


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PopCorners debuts first Super Bowl Campaign, reimagines 'Breaking Bad' TV show

PopCorners debuts first Super Bowl Campaign, reimagines 'Breaking Bad' TV show

Brand teams up with many of original cast, crew from the series.
February 7, 2023

Campaign reimagines "'Breaking Bad' TV Series to Break Into Something Good," aka the "wholesome snacking business."


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Thermo Fisher Scientific announces enhancements to food pathogen PCR system

Thermo Fisher Scientific announces enhancements to food pathogen PCR system

Maximize productivity and reliability with simple foodborne pathogen detection.
February 6, 2023

Thermo Fisher Scientific has simplified the workflow for the SureTect PCR System, by introducing streamlined handling and fail-safe color-coded plates and reagents, to smart, intuitive software and instrumentation.


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