Breakfast Products

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New collection, available only at Williams Sonoma, will focus on mindfulness of ingredients and sustainable sourcing to address growing consumer demand for food products that accommodate various dietary and lifestyle preferences.

In partnership with GLAAD, the limited-edition "NEON Pink Block Party Lemonade" Pop-Tarts feature "Printed Fun" frosting art embodying the theme of "One of A Kind, But Never Alone."

GUUD is excited to announce the launch of its line of functional muesli, fueled with added support from plant protein, prebiotics, omegas, dietary fiber, and superfruits.

Kodiak’s latest launch, Kodiak CUBS, is making it easier for parents to fuel their little ones with a healthy breakfast.

Frosted Grape Pop-Tarts are coming back, fresh from their Y2K-era heyday.

The first-ever Eggo waffles that don't require a toaster hits shelves in April 2022.

The latest flavor in Pop-Tarts bakery-inspired innovations hits shelves in spring 2022, joining the brand's growing cookie-themed lineup.

Hometown Food Company is releasing a portfolio of new frozen pancakes from Hungry Jack and Funfetti brands.

Daniel Lubetzky's Equilibra and Belgian Boys kick off Women's Month by announcing partnership.

Limited Edition Triple Berry Blast Cereal is the newest flavor to join the lineup of low-carb cereals from Catalina Crunch.