Breakfast Products

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IHOP is kicking off 2023 with a lineup of deals, content, partnerships, and holidays.

Products range from pancake molds to decorating kits to charcuterie.

Pancake mix and syrup brand announces refreshed packaging, new website.

From Oat Crunch Honey to nutrient-packed High Protein and Zero, Kellogg's Special K adds three new flavors.

New product is a formal response to the "social media moment" of 2020.

General Mills' two new cereals include Lucky Charms S'mores and Hot Wheels Cereal.

Premier Nutrition and De Wafelbakkers team up to offer frozen protein pancakes.

Eggo's Hawkins Homestyle flavor can now be found in a limited-edition Stranger Things-inspired carton at Walmart in the freezer aisle nationwide.

General Mills to miniaturize its Trix, Reese's Puffs, and Cinnamon Toast Crunch cereals.

Topped with snowy white icing and decorated with nine holiday designs, the new flavor will elevate any gingerbread house.