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Bakeful expands Target assortment with more BFY options

The company's treats are made without artificial colors, flavors, and preservatives.

Bakeful, the emerging snack brand aiming to reinvent the sweet baked goods aisle with clean-label treats, is expanding its Target presence from three launch SKUs to a seven-product lineup at stores nationwide, now available in all 50 states, and on Target.com.

Following a nationwide debut this spring, the expansion gives Target guests access to Donutful mini doughnuts, Muffinful mini muffins, and the complete Target-exclusive Brownieful mini brownie lineup, all reportedly made with real ingredients and 25% less sugar than leading brands.

The expansion reflects growing retailer confidence and increasing demand for sweet baked snacks made with real, recognizable ingredients, Bakeful says. Every Bakeful product is made with cage-free eggs, unbleached flour, non-GMO ingredients, and no artificial colors or flavors.

Headlining the expansion is the complete Brownieful collection, a first-of-its-kind clean-label mini brownie available exclusively at Target. Now offered in three flavors, Brownieful aims to deliver rich, fudgy brownies made with real chocolate and recognizable ingredients.

"As we launched at Target this spring, the response from families exceeded our expectations," says Tony Davis, founder and CEO of Bakeful. "Expanding our assortment means shoppers can now find every Bakeful favorite in one place, from our mini donuts and muffins to our Target-exclusive Brownieful collection. Every product delivers on the same promise: incredible taste made with real ingredients families can trust."

He continues, "Parents shouldn't have to choose between ingredients they feel good about and treats their kids get excited to eat. That's the gap Bakeful was created to fill, and we're thrilled to continue growing with Target."

The Bakeful Lineup at Target Includes:

Donutful Mini Donuts: Pink Sprinkle Dipped and Chocolate Dipped
Muffinful Mini Muffins: Chocolate Chip and Blueberry
Brownieful Mini Brownies (Target exclusive): Confetti, Chocolate Chip, and Salted Caramel

All Bakeful products are 100% nut free, made in a dedicated peanut- and tree nut-free facility, non-GMO, OU Kosher Certified, shelf stable, and made without artificial colors, flavors, preservatives, or sweeteners.