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Supernatural teamed up with King Arthur Baking Company and Vital Farms to launch ten brand-new kits for baking festive treats like gingerbread houses, Hanukkah sugar cookies, buttermilk doughnuts, themed sprinkle sets, and more.

General Mills has just announced some new and returning holiday snacking favorites, from its Muddy Buddies, Larabar, and other brands.

The plant-based bakery snacks, free from grain and gluten, also are available online.

Natural cookie dough brand challenges the packaged breakfast biscuit status quo with first-time expansion into the shelf-stable category, launching better-for-you options.

Second Nature Brands is quickly becoming a powerhouse, originally bolstered by three brands: Sanders, Kar’s Nuts, and the self-titled Second Nature Snacks brand.

Levain Bakery has rereleased a holiday cookie flavor and also introduced a limited-edition cookie tin and custom-made ornaments for the holidays.

Ernie and the Elves are bringing magic to holiday traditions with the launch of Elf Limited-Edition Keebler Gingerbread Fudge Stripes and new Keebler Pretzel Pie Crusts.

PB2 Pantry Chocolate Chip Cookie Mix and Chocolate Chip Brownie Mix are easy to make and accommodate vegan and gluten-free diets.

On November 1, Cinnaholic, the all-vegan bakery nearing 100 locations across 24 states, will be launching its holiday menu, including cinnamon rolls and cookies.

Campbell Snacks is releasing new, limited-edition Goldfish Elf Maple Syrup Flavored Grahams and its first ever seasonal limited-time-offer on its Chessmen cookie, Pepperidge Farm Chessmen Holiday Nog.