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Home » Topics » Trends » Better-For-You

Better-For-You
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Frozen waffle category capitalizes on better-for-you trend

Frozen waffle category capitalizes on better-for-you trend

Consumers search for better-for-you frozen waffles, including organic and protein-rich varieties.
Lis Parker
Liz Parker Kuhn
February 24, 2022
With some people shifting to working at home during the pandemic, waffles are no longer just for breakfast, they're an anytime-of-day type of snack.
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Immunity: snack and bakery’s next frontier

Immunity: snack and bakery’s next frontier

In the midst of the pandemic, consumers search for immunity-boosting snacks.
Kimberly Decker
February 22, 2022
It may be hard to imagine now, with the omicron variant laying waste to travel plans and sending us back behind masks yet again, but immunity as a wellness concern had been buzzing since long before anyone knew what SARS-CoV-2 was.
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Sweetener solutions for snack and bakery formulations

Sweetener solutions for snack and bakery formulations

New sweetening tools and techniques help maintain sweetness, flavor, and functionality, while also reducing sugar.
Joyce Friedberg
February 21, 2022
Sweet is one of the five basic taste sensations. While most people enjoy sweets, they are also mindful about the amount of sugar and carbs in their diet.
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British investment group Tekcapital announces global expansion of MicroSalt

British investment group Tekcapital announces global expansion of MicroSalt

February 17, 2022

UK intellectual property investment group Tekcapital PLC has announced a major expansion of its MicroSalt brand.


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Kashi Maple Waffle Crisp Cereal

Kashi Maple Waffle Crisp Cereal

February 15, 2022

Finding a better-for-you cereal the entire family can enjoy just got easier with the launch of Maple Waffle Crisp Cereal by Kashi.


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California Prune Board advances study of prunes and bone health via research program

California Prune Board advances study of prunes and bone health via research program

February 10, 2022

Research highlights growing body of prune evidence connected to favorable bone health.


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Q&A with Veggies Made Great on better-for-you snacking

Q&A with Veggies Made Great on better-for-you snacking

Lis Parker
Liz Parker Kuhn
February 10, 2022

Snack Food & Wholesale Bakery was recently able to talk to Elliot Huss, CEO, Veggies made great, about how the company is making veggies more accessible, and its new keto line.


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Flax & Fonio Crackers

Flax & Fonio Crackers

February 10, 2022

Dr. In The Kitchen has expanded its plant-based, fiber-rich, gluten-free cracker line with the introduction of Flax & Fonio Ancient Grain Crackers in 2021.


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Mary's Gone Crackers introduces Mary's Gone Kookies, expands gluten-free brand

Q&A with Mary's Gone Crackers on its new Kookies product and more

Lis Parker
Liz Parker Kuhn
February 8, 2022

Snack Food & Wholesale Bakery was recently able to chat with Mary's Gone Crackers about its recent Kookies launch as well as what's next for the brand in 2022 and beyond.


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Developing better-for-you and tasty, reduced-sodium foods

Developing better-for-you and tasty, reduced-sodium foods

doug peckenpaugh
Douglas J. Peckenpaugh
February 8, 2022

Interview with Ajinomoto about strategies for snacks and baked goods that offer both craveable flavor and better-for-you nutritionals.


Read More
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August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

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Products

Natural Food Flavors and Colorants, 2nd Edition

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