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Reese's launches Filled Pretzels

Reese's launches Filled Pretzels

The new snack is available in three different sizes, ranging from 5 oz to 18 oz.
SF&WB Staff
April 9, 2025

The pretzel's filling is reportedly a thick and creamy peanut butter similar to the center of a Reese's.


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Hot Pockets, Hidden Valley Ranch teams up on sandwiches

Hot Pockets, Hidden Valley Ranch team up on sandwiches

The new frozen entrees each include ranch sauce and a seasoned crust.
SF&WB Staff
April 8, 2025

The two brands are releasing Hot Pockets Ranch Lovers Pepperoni and Hot Pockets Ranch Lovers Buffalo Style Chicken varieties.



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Most popular new products: March 2025

Our monthly roundup of the products that received the most clicks on Snack Food & Wholesale Bakery during the month of March 2025.
April 4, 2025

Products range from First Watch’s new toast menu to Lay’s All Dressed chips, Pepperidge Farm’s white chocolate Milano cookies, and more.


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Festive Chickpea Hearts debuts bigger packs, new flavors, new branding

Festive Chickpea Hearts reveals packaging redesign

The company is also launching new flavors and bigger pack sizes.
SF&WB Staff
April 3, 2025

The chickpea snack includes plant-based protein, fiber, iron, and potassium.


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Subway introduces Doritos Footlong Nachos

Subway introduces Doritos Footlong Nachos

The nachos feature rotisserie-style chicken or steak.
SF&WB Staff
April 3, 2025

Subway debuts meat-packed nachos featuring Doritos Nacho Cheese flavored chips.


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 Wonderful Pistachios debuts Dill Pickle flavor

Wonderful Pistachios debuts Dill Pickle flavor

The new snack can be purchased individually or in an 8-pack.
SF&WB Staff
April 1, 2025

The addition to the brand's No Shells flavor lineup is available in a 2.25-oz bag size in the U.S.


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Firehook debuts LTO crackers

Firehook debuts LTO crackers

The new flavors will be available exclusively at Whole Foods.
SF&WB Staff
March 31, 2025

Firehook Crackers has announced two new first-of-its-kind flavors, in partnership with trendsetter Graza Olive Oil and Sichuan Chili Crisp phenomenon, Fly By Jing.


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Aldi announces April bakery, snack, and candy Finds

Aldi announces April bakery, snack, and candy Finds

The retailer is rolling out seasonal and LTO items throughout the spring month.
SF&WB Staff
March 28, 2025

The stores will introduce items like its Specially Selected Mini Cheesecake Bites and Clancy’s Carrot Cake Kettle Corn in the coming weeks.


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Earth's Best launches line of organic play and learn finger foods

Earth's Best launches line of organic puffed snacks

The new "play and learn" finger foods were designed specifically for little ones.
SF&WB Staff
March 28, 2025

Organic Crunchy Sticks, Melty Hoops, and Munchy Fingers help with food exploration and grasp development throughout the weaning journey.


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Fritos brings cheesy twist to snack aisle

Fritos brings cheesy twist to snack aisle

Queso Flavor Twists will be available in three sizes, ranging from $2.69 to $10.62.
SF&WB Staff
March 28, 2025

Since making a limited-time appearance in 2023, consumers have been asking for the return of the cheesy twisted corn chip.


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Natural Food Flavors and Colorants, 2nd Edition

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