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Home » Topics » Bakery Products » Sweet Goods

Sweet Goods
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JusRol expands beyond the dough with turnover kits

JusRol expands beyond the dough with turnover kits

The puff pastry shortcut is rolling out in select Walmart stores nationwide.
SF&WB Staff
July 17, 2026

The launch marks the brand’s continued growth and expansion with a new innovation, it says.


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Bimbo Bakeries products

Bimbo Bakeries USA to eliminate its artificial ingredients

The company will get rid of synthetic colors, flavors, preservatives, and more by 2028.
July 14, 2026

By the end of this year, the producer will complete the final phase of artificial color removal in products such as sweet baked goods and snacks.


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Voodoo Doughnut embraces skinny dipping with new treat

Voodoo Doughnut embraces skinny dipping with new treat

Its handcrafted glazed doughnut fries are served paired with two sauces for mixing.
SF&WB Staff
July 13, 2026

Guests can choose from four different dips, including Confetti Cake, Orange Dreamsicle, Raspberry Cream, and Brownie Batter, to pair with the sweet good.


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Bakeful expands Target assortment with more BFY options

Bakeful expands Target assortment with more BFY options

The company's treats are made without artificial colors, flavors, and preservatives.
SF&WB Staff
July 10, 2026

Following its initial nationwide launch this spring, the brand is bringing its complete lineup of clean-label mini doughnuts, muffins, and brownies to shoppers. 


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Mango Margarita and Coconut cream doughnuts on table

State of the Industry 2026: Sweet goods producers show creativity, resilience

Consumers still want their moments of sweet indulgence, and bakers are delivering.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 30, 2026

Companies are responding to consumer demand for protein, fiber, natural ingredients, whole grains, and more.


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Shipley Donuts enters Ohio with three-unit franchise agreement

Shipley Donuts enters Ohio with three franchise units

The brand's Buckeye State debut will be in Cincinnati in Q1 2027.
SF&WB Staff
June 24, 2026

The chain plans to open its first location in Q1 2027, with the other two units expected to open through 2029.  


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Pink and white packaging with a picture of Wonder crème filled chocolate cupcakes on it.

State of the Industry 2026: Bakery snacks satisfy sweet cravings

Consumers are still turning to the category for everyday treats.
Lis Parker
Liz Parker Kuhn
June 19, 2026

Indulgent options are continuing to evolve, with plenty of varieties available.


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Marinela, Bimbo team up with Hershey's for U.S. debut

Marinela, Bimbo team up with Hershey's for U.S. debut

The lineup includes snack cakes, muffins, and chocolate-filled croissants.
SF&WB Staff
June 18, 2026

Following their successful debut in Mexico, American consumers will soon be able to enjoy these chocolate creations.


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Parlor Doughnuts launches monthly flavors

Parlor Doughnuts launches monthly flavors

The new doughnut offerings will rotate alongside the brand's permanent menu.
SF&WB Staff
June 17, 2026

The rotating monthly creations reflect an industry-wide trend and the brand's commitment to innovation, it says.


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Cinnaholic serves up Brookie Roll for summer

Cinnaholic serves up LTO Brookie Roll

Available only for the summer, the treat can be purchased both in-store and online.
SF&WB Staff
June 16, 2026

Like all of the brand's creations, its new brownie-cinnamon roll hybrid is dairy-, egg-, and animal-product-free, making it suitable for a variety of dietary preferences.


Read More
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