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Home » Topics » Desserts » Cakes

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Albertsons debuts private label brand, Overjoyed

Albertsons debuts new private label line

The new label features indulgent treats, gifts, and decor.
SF&WB Staff
September 4, 2024

Retailer’s first significant private label line debut in recent years boasts sweet treats, dessert toppings, seasonal favorites, scented candles, and more designed to celebrate life’s everyday moments.


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Crumbl celebrates 'Beetlejuice Beetlejuice' with Afterlife Cake

Crumbl celebrates 'Beetlejuice' sequel with Afterlife Cake

The brand is partnering with Warner Bros. Pictures on the dessert.
SF&WB Staff
September 4, 2024

To celebrate the release of Beetlejuice Beetlejuice, Crumbl is releasing a new dessert, as well as hosting an Instagram-only giveaway that will offer one lucky winner an unforgettable Warner Bros. Studio Tour experience in Burbank, CA.


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Betty Crocker stirs up magic with 'Wicked' baking kits

Betty Crocker stirs up magic with 'Wicked' baking kits

The brand's brownie, cake, and cookie mixes will also have new packaging.
SF&WB Staff
August 30, 2024

The first-ever color-reveal cupcake and cookie dough pop mixes from Betty Crocker turn green for Elphaba or pink for Glinda.


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Nothing Bundt Cakes spices up fall with four LTO flavors

Nothing Bundt Cakes spices up fall with four LTO flavors

The lineup includes pumpkin spice, apple cider, Oreo, and toffee varieties.
SF&WB Staff
August 29, 2024

The brand's Tastes of Autumn Collection debuts new Pop-Up flavors and brings back its Pumpkin Spice flavor.


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Hostess reveals LTO autumn and Halloween snacks

Hostess reveals LTO autumn and Halloween snacks

The fall snacks are available now, and Halloween snacks are available in September.
Lis Parker
Liz Parker Kuhn
August 21, 2024

Hostess reintroduces fan-favorite seasonal snacks and new Halloween packs to level up trick-or-treating.


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Paris Baguette unveils pumpkin spice, fall menu flavors

Paris Baguette unveils pumpkin spice, fall menu flavors

The brand will debut its fall menu on September 4.
Lis Parker
Liz Parker Kuhn
August 20, 2024

The brand's fall offerings include a Pumpkin King Cream Donut, Pumpkin Danish, Maple Pecan Layer Cake, and more.


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Little Bites, Entenmann's relaunch LTOs for fall

Little Bites, Entenmann's relaunch LTOs for fall

The lineup include pumpkin cake, doughnuts, and muffins.
Lis Parker
Liz Parker Kuhn
August 16, 2024

Little Bites and its parent company, Entenmann's, are rereleasing pumpkin products for fall.


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Nothing Bundt Cakes, Pop-Tarts announce flavor collab

Nothing Bundt Cakes, Pop-Tarts announce flavor collab

The new limited-time Bundtlet flavor features baked-in Pop-Tarts pieces.
Lis Parker
Liz Parker Kuhn
August 13, 2024

Nothing Bundt Cakes and Pop-Tarts have joined forces to release a new cake flavor, Frosted Strawberry Pop-Tarts, available Aug. 19 to Sept. 1, while supplies last.


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Café Valley introduces 7UP, Crush soda mini cupcakes

Café Valley introduces 7UP, Crush soda mini cupcakes

The new flavors expand the bakery's offerings of fizzy-flavored baked goods.
Lis Parker
Liz Parker Kuhn
August 13, 2024

The new 12-count mini cupcakes are rolling out to select retailers nationwide now.


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Café Valley introduces Girl Scout Mini Cupcakes

Café Valley introduces Girl Scout Mini Cupcakes

The 12-count mini cupcakes will be available at select grocers.
Lis Parker
Liz Parker Kuhn
July 9, 2024

Café Valley is introducing a new line of Girl Scout Cookie-inspired mini cupcakes, available beginning in August in five different flavors.


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