The history of the American food industry boasts a number of iconic snack foods. And one of the best is Cheez-It crackers, a brand currently owned by another American classic, Kellogg Co. In fact, Kellogg's is home to a wealth of historic snack and bakery products, including Corn Flakes and Pringles, among dozens of other strong category anchor brands.
Cheez-It crackers are a testament to American snacking ingenuity. Introduced in 1921, the amazingly popular, one-inch-square, 100% real cheese snack crackers have maintained a steadfast ability to reach nearly every consumer demographic, with an inherent, near-universal appeal.
Just in time for Club Crackers' 90th anniversary, the brand is tapping into the sweet and savory trend to introduce a new flavor to its fan-favorite Club Crisps lineup: Club Crisps Sweet & Salty.
Dr. In The Kitchen has expanded its plant-based, fiber-rich, gluten-free cracker line with the introduction of Flax & Fonio Ancient Grain Crackers in 2021.
Snack Food & Wholesale Bakery was recently able to chat with Mary's Gone Crackers about its recent Kookies launch as well as what's next for the brand in 2022 and beyond.
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