Pancakes

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The brand is introducing new flavors across categories and dayparts, including April's pancake of the month and new Sonic the Hedgehog partnership.

The brand just announced that its March Pancake of the Month flavor, just in time for Girl Scout cookie season, will be Girl Scout Thin Mints Pancakes.

Belgian Boys will debut two new products at Expo: Griddle Pancakes and Bite-sized Belgian Chocolate Chip Pancakes. 

The first flavor in the Pancake of the Month lineup is Chocolate Strawberry, for Valentine's Day.

Starting at $7, the brand is serving joy this New Year with a classic breakfast combo in fresh new varieties.

Jill McCauley and Terry Howard, the founders of The Invisible Chef, are expanding their baking mix collection with the launch of new Baking Kits at the Winter Fancy Food Show in Las Vegas.

Gamers and friends were invited to play atop Magic-themed playmats and taste-test the IHOP's new mana inspired pancake partnership, on the house.

Supernatural teamed up with King Arthur Baking Company and Vital Farms to launch ten brand-new kits for baking festive treats like gingerbread houses, Hanukkah sugar cookies, buttermilk doughnuts, themed sprinkle sets, and more.

The new packaging reflects the evolution of the growing food company and serves as a canvas to convey the values behind the brand.

A selection of sweet and savory IHOP favorites join biscuits and pumpkin spice on its menu.