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Home » Topics » Breakfast Products » Cereal

Cereal
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PepsiCo gears up for spooky season with cereal, oatmeal, and cheese snack launches

PepsiCo gears up for spooky season with cereal, oatmeal, and cheese snack launches

The seasonal products includes Cap'n Crunch, Quaker, and Cheetos brands.
Lis Parker
Liz Parker Kuhn
October 18, 2023

Just in time for the holiday, PepsiCo Foods North America is releasing an assortment of limited-edition Halloween-themed products.


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General Mills announces spooky seasonal snack and bakery items

General Mills announces spooky seasonal snack and bakery items

The company has announced cereals, baking kits, ready-to-bake cookies, and more.
September 19, 2023

The company has announced cereals, baking kits, ready-to-bake cookies, and more.


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Belgian Boys' rolls out Pancake Cereal at Costco

Belgian Boys rolls out Pancake Cereal at Costco

The cereal will be available at select Costco locations in the Midwest and Bay Area.
August 23, 2023

Belgian Boys' Pancake Cereal blurs the lines and challenges the norms of the $22 billion dollar cereal category.


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General Mills doubles amount of Vitamin D in Big G cereals

General Mills doubles amount of Vitamin D in Big G cereals

Cinnamon Toast Crunch, Cheerios already updated, with additional cereals to follow throughout the summer.
July 21, 2023

Cereal company delivers good news for parents this summer, while reminding them of the wholesome goodness they grew up on with classics like Cinnamon Toast Crunch, Lucky Charms, and Cheerios.


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General Mills Foodservice debuts Honey Cheerios

General Mills Foodservice debuts Honey Cheerios

The new cereal is gluten-free and made without nut ingredients.
July 20, 2023

The new, gluten-free cereal with a touch of real honey is made without nuts.


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Wheaties announces the next football pros on its iconic box

Wheaties announces the next football pros on its iconic box

This is the first time that Wheaties has chosen a duo to be featured since 1934.
July 11, 2023

Football pros, brothers J.J. and T.J. Watt exemplify greatness on the field and in the community, and represent the first time the brand has highlighted brothers together on the box as Wheaties Champions


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Dozy Oats introduces overnight oats line

Dozy Oats introduces overnight oats line

The company is focused on bringing a fun, healthy product to consumers' breakfast tables.
June 7, 2023

Each Dozy Oats package contains pre-portioned, ready-to-eat overnight oats.


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Bob’s Red Mill shares the scoop on ice-cream-inspired granola

Bob’s Red Mill shares the scoop on ice-cream-inspired granola

Vanilla Shake Homestyle Granola mirrors the flavors of the traditional frozen treat.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
June 5, 2023

Vanilla Shake Homestyle Granola mirrors the flavors of the traditional frozen treat.


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SunOpta, Seven Sundays launch cereal with upcycled oat protein

SunOpta, Seven Sundays launch cereal with upcycled oat protein

Through the partnership, Seven Sundays grew its product offerings with an upcycled oat protein ingredient manufactured by SunOpta.
June 5, 2023

Seven Sundays launched the first-ever Oat Protein Cereal made with SunOpta’s OatGold, a nutrient-rich upcycled oat protein powder, which is a byproduct of oatmilk production. 


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Walgreens unveils Nice! breakfast cereals, instant oatmeal, and granola

Walgreens unveils Nice! breakfast cereals, instant oatmeal, and granola

This is the company's first-ever foray into the breakfast aisle.
June 2, 2023

Keeping prices low was Walgreens top priority and key driver in the development of the new products but the commercialization process was no easy feat.


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