Chips

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Lay's continues to celebrate soccer by tapping "Chip Shot" Legend Lionel Messi for a new commercial, a consumer sweepstakes, and limited-edition commemorative Lay's packaging.

This year marks 20 years of MTN DEW's Baja Blast and to celebrate the "Bajaversary," Frito-Lay's Doritos brand has teamed up with MTN DEW to add Doritos Baja Fiery Mango to its lineup.

The new flavor is available for a limited time starting this spring at retailers nationwide for an SRP of $5.29.  

Back by popular demand, Sandwi-chips, crafted with Herr’s flavor expertise, feature bold condiment flavors and a hearty crunch that aims to complement sandwiches.

The heliocentric brand will give away an exclusive flavor during the 4 minute and 27 second eclipse and share messages from the sun in wheat fields along the eclipse's path.

Lay’s Kettle Cooked Lime & Cracked Pepper flavored chips can be found nationwide, while the other three varieties are available regionally in the areas that inspired their flavor.

Frito-Lay's Flamin’ Hot portfolio, encompassing 25 unique products, is coming together as an official brand and stepping out with a fierce new look.  

Designed for health-conscious consumers and fitness enthusiasts alike, the chips offer a savory snack with 20 g protein, 4 g net carbs, and 150 calories per bag.

The new items debuting include Canyon Poppers from Boulder Canyon.

Made from Galician potatoes, the new chips are slowly fried in Graza Extra Virgin Olive Oil, allowing them to get crispy and absorb the taste and nutritional benefits of olive oil.