New campaign encourages chip lovers to 'choose the flavor that speaks to you.'
February 17, 2023
NBA legend Charles Barkley joins exclusive roster of Ruffles Chip Deal Athletes, including LeBron James, Jayson Tatum, and A'ja Wilson, in a new campaign and new Ruffles flavor.
Private label brands grew at nearly twice the rate of national brands.
February 17, 2023
Private brand sales hit a new record last year, jumping 11.3% to $228.6 billion in all outlets in the U.S. for the 52 weeks ending January 1 versus the prior year.
Student will create almond-based packaged snack product with better-for-you attributes.
February 15, 2023
Drexel University's Food Product Development and Food Entrepreneurship and Innovation students will develop innovative new almond-based snack products for Gen Z, millennial consumers.
The new plant, in Jefferson, WI, will add 200 jobs.
February 14, 2023
Wisconsin-based Palermo Villa Inc. is planning on opening a new plant location in Jefferson, WI, which will create more than 200 jobs in Jefferson and in Milwaukee, where the company has a plant and administrative offices.
Pancake takes out full-page ad in USA Today to announce breakup.
February 13, 2023
Pancake has decided to call it quits with Syrup, and announce it in a very public breakup full-page letter ad today in USA Today—just in time to celebrate National Pancake Day with Nutella on February 21.