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State of the Industry 2020: Crackers grow through innovation

Consumers search for crackers that adhere to plant-based, vegan, gluten-free, and other dietary choices.

July 15, 2020

Crackers are a product category that has nearly universal appeal. Consumers are snacking more often, especially in light of the recent pandemic, and the expanding variety of crackers on the market today make them a natural fit for nearly any snacking occasion.

State of the Industry 2020: Chips offer better-for-you options

Consumers search for healthier, spicier chip options.

Liz Parker Kuhn

July 14, 2020

Potato chips are a staple in most Americans' pantries. While classic chips still command the bulk of U.S. market share, salty snack companies have begun to offer more better-for-you options, in addition to new and exciting flavor combinations.

State of the Industry 2020: Meeting snack market demands

COVID-19 has catalyzed increased demand for snacks as producers position themselves for growth.

Douglas J. Peckenpaugh

July 13, 2020

In early 2020, as the COVID-19 crisis began to ripple through our global society, we largely retreated to our homes, and began snacking.

LesserEvil makes debut in cookie aisle with launch of Keto Certified Mini Cookies

The better-for-you brand known for its salty snack innovations breaks into new category

July 13, 2020

LesserEvil, the better-for-you snack brand known for its premium portfolio of Organic Popcorn, Grain Free Paleo Puffs and Egg White Curls, is making its debut in a different aisle of the store this month with the launch of Keto Certified Mini Cookies.

LA Laker JaVale McGee joins Outstanding Foods amidst $5M funding announcement

LA Laker JaVale McGee invests in rapidly expanding better-for-you snack brand

July 7, 2020

Outstanding Foods, maker of PigOut Pigless Pork Rinds, announced it has closed a $5M round of financing led by SternAegis Ventures.

State of the Industry 2020: Developing better-for-you tortillas

From innovation to immunity, tortillas keep pace with today’s trends

Kimberly Decker

June 30, 2020

Cinco de Mayo fell on a Taco Tuesday this year. And while the coronavirus nixed any plans for celebrating the holiday en masse, it's a safe bet that families across the country did a fine job cooking up their own festivities at home, or ordering curbside takeout.

State of the Industry 2020: Cookies evolve for broader appeal

Consumers search for gluten-free, vegan, reduced-sugar, and keto-friendly cookies, among others

Liz Parker Kuhn

June 23, 2020

Cookies have long been an easy treat. Consumers regularly search for comfort foods, and few edible pleasures can compare to sweet taste of a perfectly baked cookie.

State of the Industry 2020: Health and flavor lead the way in bars

Diverse consumers and eating occasions translate to ample opportunity for bar creativity

Melissa Kvidahl Reilly

June 17, 2020

Whether consumers are looking to eat breakfast on the go, refuel after a workout, or indulge in a tasty but nutritious treat, there are more choices than ever when it comes to bars.

Pop Bitties Ancient Grain Chips

June 10, 2020

Pop Bitties are bringing you a new way to enjoy wholesome ancient grains with the launch of their newest product, Pop Bitties Ancient Grain Chips.

Veggies Made Great expands products and distribution at Target due to popular demand

June 3, 2020

Veggies Made Great has expanded its distribution in both number of stores and available product offerings at Target by popular consumer demand.

Opopop aims to heat up microwave popcorn category

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

Hard candy evolves beyond traditional sweetness

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

June 23, 2026

Better Bread: Smarter Formulation

BFY bill while still delivering the taste, texture, and other attributes that consumers aren’t so willing to compromise on. In this focused presentation, an expert from a leading producer will discuss their experiences and perspectives on ways to craft recipes that hit all the marks.

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Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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Better-For-You RSS

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

Better-For-You
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