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Better-for-you snack bars satisfy consumers

Driven by a growing emphasis on health and wellness, demand for nutritional snack bars is surging.
Lis Parker
Liz Parker Kuhn
February 25, 2025

From protein-packed powerhouses to fruit-filled delights, consumers have wide choices in snack bars. 


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Insomnia Cookies introduces LTO Hot Cocoa Classic cookie

Insomnia Cookies introduces LTO Hot Cocoa Classic cookie

The new treat includes Hershey Kisses and melted marshmallows.
SF&WB Staff
February 24, 2025

The new flavor will be available for a limited-time only in stores and online until March 9 or while supplies last.


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Taco Bell, Milk Bar launch Birthday Cake Churros

Taco Bell, Milk Bar launch Birthday Cake Churros

This is the second collaboration for the Mexican food brand and dessert company.
SF&WB Staff
February 24, 2025

Consumers can indulge in Taco Bell's latest creative fusion that combines a Mexican treat with Milk Bar's nostalgic birthday cake flavor.


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Quest Nutrition expands line of protein bars

Quest Nutrition expands line of protein bars

The snacks have only 1 g of sugar and less than 4 g of net carbs.
SF&WB Staff
February 24, 2025

The bars are available in three flavors: Sundae Fundae, Cookie Commotion, and Chocolate Explosion.


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Mason Dixie Foods expands its breakfast, sandwich lineups

Mason Dixie Foods expands its breakfast, sandwich lineups

The brand is launching chicken sandwiches and breakfast burritos.
SF&WB Staff
February 24, 2025

The new products do not have any artificial flavors, additives, or preservatives.


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Insomnia Cookies turns heartbreak into 'heart-bake'

Insomnia Cookies turns heartbreak into 'heart-bake'

The brand's Break-Up pack includes 12 cookies and a handwritten note.
SF&WB Staff
February 21, 2025

The late-night bakery wants to send a warm hug to its patrons whose flings have crumbled post-Valentine’s Day.


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Rich's debuts Christie Cookie Co. treat

Rich's debuts birthday cake-flavored cookie

The treat is clean label with no artificial flavors, colors, or sweeteners.
SF&WB Staff
February 21, 2025

The new Christie Cookie Co. Celebration Cookie is available as a 2.5-oz dough, 1.45-oz dough, and a 2.4-oz fully baked, individually wrapped cookie. 


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Gerber introduces snack line for kids

Gerber introduces snack line for kids

The Get'ems! products range from cookies to crackers to puffs.
SF&WB Staff
February 21, 2025

The lineup is crafted with wholesome ingredients like quinoa, carrots, and kale, along with essential nutrients.


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Pillsbury launches basketball-shaped cookies

Pillsbury launches basketball-shaped cookies

The dough can be baked in the oven or is also safe to eat raw.
SF&WB Staff
February 21, 2025

Just in time for the biggest basketball moments of the season, General Mills' Pillsbury brand is adding a new cookie dough design to its lineup: Pillsbury Basketball Shape Sugar Cookies.


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Daily Harvest debuts reimagined Bites

Daily Harvest debuts reimagined Bites

The lineup includes four snack varieties, ranging from cookie dough to cacao truffle.
SF&WB Staff
February 20, 2025

The Bites come in a resealable pouch, contain no added sugar, and are made with superfoods. 


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