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Krusteaz introduces Cheesecake Muffin Mix

Krusteaz introduces Cheesecake Muffin Mix

To make the treat, consumers simply add water, oil, and eggs.
SF&WB Staff
March 18, 2025

The boxed-muffin brand is feeding consumer cravings with new cheesecake-filled muffins.


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US Foods debuts Basque Cheesecake

US Foods debuts Basque Cheesecake

The dessert reportedly has a soft and creamy texture, with a clean-ingredient label.
SF&WB Staff
March 17, 2025

The brand's Spring Scoop highlights beef birria, non-dairy butter, and the cheesecake.


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Crumbl celebrates St. Patrick's Day week

Crumbl celebrates St. Patrick's Day week

The chain's non-cookie offering this week is the Chocolate Mint Cake ft. Andes.
SF&WB Staff
March 17, 2025

Crumbl is featuring its Chocolate Mint Cake ft. Andes this week, as well as the Mallow Cream ft. Lucky Charms cookie and more.


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caulipower pizza

Innovative pizza toppings spark curiosity among consumers

Bold flavors and convenience motivate purchases.
Lis Parker
Liz Parker Kuhn
March 17, 2025

Consumers search for alternative crusts, including better-for-you options.


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Pepperidge Farm launches Milano Caramel Café au Lait Cookies

Pepperidge Farm launches Milano Caramel Café au Lait Cookies

The new treat reportedly balances caramel and light roast coffee flavors.
SF&WB Staff
March 14, 2025

Campbell's Pepperidge Farm brand is introducing Milano Caramel Café au Lait, a new springtime limited edition premium café beverage-inspired cookie.


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Wonder introduces new line of treats

Wonder introduces new line of treats

The Flowers Foods brand is debuting cupcakes, mini doughnuts, and more.
March 14, 2025

The lineup include Iced and Glazed Honey Buns, Powdered and Frosted Mini Donuts, Pecan Cinnamon Twists, and Crème Filled Cupcakes in Chocolate and Confetti flavors, and more.


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Strictly From Scratch debuts snack platters

Strictly From Scratch debuts snack platters

The new treats can be found at Walmart stores nationwide.
SF&WB Staff
March 14, 2025

The Phoenix-based wholesale bakery is introducing Hispanic Platter and Breakfast Platter offerings at Walmart.


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Pillsbury Funfetti unveils Celebrations Cake Mix

Pillsbury Funfetti unveils Celebrations Cake Mix

The bakery brand brings the viral sprinkle cake trend to its mixes.
SF&WB Staff
March 12, 2025

The new Pillsbury Funfetti Celebrations Cake Mix is available now in the baking aisle at Walmart, with more national retailers coming soon.


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Antonina's Gluten-Free Bakery reveals seasonal offerings

Antonina's Gluten-Free Bakery reveals seasonal offerings

The treats purveyor is relaunching LTO muffins, sheet cakes, and more.
SF&WB Staff
March 12, 2025

The bakery is relaunching its limited-time seasonal muffins, baked with sour cream and buttermilk.


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Insomnia Cookies introduces St. Patrick's Day cookie

Insomnia Cookies introduces St. Patrick's Day cookie

The brand's Green Cookies 'O Cream treat is filled with marshmallows.
SF&WB Staff
March 12, 2025

The limited-time offering is available in-store and online both as a single cookie or six-pack.


Read More
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