Breakfast Products

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Hungry consumers continue to start their day with flavorful, convenient breakfast goods.

Available in both Buttermilk and Original varieties, the pancake mixes have 15 grams of protein per serving and can be made by just adding water.

Vanilla Chex is returning to shelves, and Birthday Cake Loaded is a new product.

Heavenly Waffles aims to give morning meals tastier BFY options.

The cereals incorporate nuts, seeds, monk fruit and other BFY-leaning ingredients.

The products include limited-edition versions of its popular cereal brands.

New Eggo Fully Loaded Waffles inspired Eggo's collab with The Surgeon to drop the first-ever Eggo Fully Loaded Kicks in two colorways: Chocolate Chip Brownie and Strawberry Delight.

Consumers can tilt the box from side to side to see Goku go Super Saiyan for Reese's Puffs cereal. 

IHOP’s limited-time only, IF-inspired menu is available at participating restaurants nationwide in the U.S. through June 16.

The General Mills cereal has put the 20-time Wimbledon champion on their packaging.