Breakfast Products

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After gracing the box this spring, sports icon Billie Jean King proudly passes the Wheaties Champion torch to Coco Gauff.

While the breakfast category has mostly remained stagnant, producers continue to innovate.

IHOP's pumpkin-flavored offerings include its Pancake of the Month, Maple Pumpkin Cheesecake, and its Pumpkin Spice Pancakes.

The company is debuting three just-add-water variations for homemade pancakes and waffles.

The first-ever Pop-Tarts Party Pastry brings the feeling of sweet childhood joy to celebrate the final moments of summer, available in New York, Los Angeles, and Chicago for a limited time.

The blend features the rich, sweet taste of salted caramel balanced with the brand's classic crunchy bunches. 

Birch Benders Ube Mochi Pancake & Waffle Mix uses purple yams, known as ube in the Philippines, to make purple pancakes and waffles with a sweet flavor that is both gluten-free and naturally vegan

On July 30, Ghetto Gastro will launch two new fall-inspired toaster pastry flavors: Sweet Potato and Brown Sugar.

The Mega Icing flavor features almost double the icing of traditional Pillsbury Toaster Strudel offerings

The inspiration behind the partnership came from WK Kellogg Co's commitment to providing consumers with innovative flavor experiences in the cereal aisle.