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Home » Topics » Bakery Products » Breakfast Products

Breakfast Products
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Banza steps into breakfast category with Protein Waffles

Banza steps into breakfast category with Protein Waffles

The launch follows the brand’s recent introduction of pizza with chickpea-based crust.
September 7, 2023

The launch follows the brand’s recent introduction of pizza with chickpea-based crust.


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Belgian Boys' rolls out Pancake Cereal at Costco

Belgian Boys rolls out Pancake Cereal at Costco

The cereal will be available at select Costco locations in the Midwest and Bay Area.
August 23, 2023

Belgian Boys' Pancake Cereal blurs the lines and challenges the norms of the $22 billion dollar cereal category.


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Brazi Bites gluten-free waffle line pops into retail freezer cases

Brazi Bites gluten-free waffle line pops into freezer cases

The brand has launched a line of waffles that includes both sweet and savory flavors.
August 23, 2023

The brand has launched a line of waffles that includes both sweet and savory flavors.


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Ready. Set. Food! introduces Pumpkin Cinnamon Organic Baby Oatmeal

Ready. Set. Food! introduces Pumpkin Cinnamon Organic Baby Oatmeal

The oatmeal features all of the top nine allergens to introduce them early to babies.
August 17, 2023

Parents and their littles can enjoy cozy fall flavors with the early allergen introduction brand Ready. Set. Food!’s Pumpkin Cinnamon Organic Baby Oatmeal.


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Post Consumer Brands releases Pebbles Waffles

Post Consumer Brands releases Pebbles Waffles

The waffles' suggested retail price ranges from $3.19–$4.29 per six-pack box.
August 9, 2023

Available in Fruity and Cocoa flavors, Pebbles Waffles are a fun, easy way for consumers to enjoy cereal in waffle form.


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General Mills doubles amount of Vitamin D in Big G cereals

General Mills doubles amount of Vitamin D in Big G cereals

Cinnamon Toast Crunch, Cheerios already updated, with additional cereals to follow throughout the summer.
July 21, 2023

Cereal company delivers good news for parents this summer, while reminding them of the wholesome goodness they grew up on with classics like Cinnamon Toast Crunch, Lucky Charms, and Cheerios.


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General Mills Foodservice debuts Honey Cheerios

General Mills Foodservice debuts Honey Cheerios

The new cereal is gluten-free and made without nut ingredients.
July 20, 2023

The new, gluten-free cereal with a touch of real honey is made without nuts.


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Arcadia Biosciences debuts GoodWheat into breakfast category with Pancake & Waffle Mixes, Single-Serve Quikcakes

Arcadia Biosciences breaks into breakfast category with Pancake & Waffle Mixes, Single-Serve Quikcakes

The pancake mixes are made with Arcadia's proprietary wheat grain, which is higher in fiber and protein vs. traditional wheat.
July 17, 2023

Arcadia Biosciences, Inc. announced it is expanding its better-for-you, fiber-forward brand, GoodWheat, with the upcoming launch of GoodWheat Quikcakes and GoodWheat Pancake & Waffle Mixes.


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Wheaties announces the next football pros on its iconic box

Wheaties announces the next football pros on its iconic box

This is the first time that Wheaties has chosen a duo to be featured since 1934.
July 11, 2023

Football pros, brothers J.J. and T.J. Watt exemplify greatness on the field and in the community, and represent the first time the brand has highlighted brothers together on the box as Wheaties Champions


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Van's Gluten Free Original Waffles recalled due to potential presence of undeclared wheat allergen

Van's Gluten Free Original Waffles recalled due to potential presence of undeclared wheat allergen

The recall only affects the limited number of the brand's waffles in the lot code indicated.
July 5, 2023

The recall was initiated after it was discovered that wheat-containing product was distributed in packaging that did not reveal the presence of wheat.



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