Breakfast Products

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After a successful debut of the IHOP “Choco-Pancake” at a local Houston location last summer, the brand is bringing Pancake Tacos to the table nationwide, a first in the family dining space.

In collaboration with Fred Rogers Productions and featuring Daniel Tiger and friends, Ready.Set. Food! will become the only brand to offer a complete line of children's food with top allergens pre-mixed inside.

The breakfast category, including French toast, pancakes, waffles, breakfast sandwiches, and more, overall experienced growth from the past year, with some interesting new innovations released.

MadeGood Mornings Soft Baked Oat Bars are hitting U.S. shelves this month.

Each Dozy Oats package contains pre-portioned, ready-to-eat overnight oats.

Seven Sundays launched the first-ever Oat Protein Cereal made with SunOpta’s OatGold, a nutrient-rich upcycled oat protein powder, which is a byproduct of oatmilk production. 

Keeping prices low was Walgreens top priority and key driver in the development of the new products but the commercialization process was no easy feat.

The nostalgia-inducing LTO takes inspiration from the iconic ‘60s packaging and brings fans back in time with the same classic flavor they know and love.

Bakery innovation features ReGrained SuperGrain+ for a sustainable breakfast option.

The cereal is a combination of sweet, maple flavor coupled with the benefits of essential vitamins and minerals, whole grains, and fiber.