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Home » Topics » Bakery Products » Breakfast Products

Breakfast Products
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The ICEE Company, Kellogg's launch Cooling ICEE Cereal

The ICEE Company, Kellogg's launch cooling ICEE Cereal

America’s #1 frozen beverage is now available for breakfast in its iconic Cherry and Blue Raspberry flavors.
May 5, 2023

Inspired by ICEE's best-selling Cherry and Blue Raspberry flavors, the new cereal utilizes an innovative ingredient that cools your mouth as you eat, imitating that familiar and refreshing first sip of an ICEE.


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Folk Revival launches Heirloom Hot Cereal made with wild harvested acorns

Folk Revival launches Heirloom Hot Cereal made with wild harvested acorns

The cereal can be eaten hot or cold.
May 5, 2023

Folk Revival, founded by natural foods industry veteran David Cantor, is focused on reviving heirloom and heritage foods.


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Mason Dixie Foods launches Cheddar Biscuit Sandwich in Costco

Mason Dixie Foods launches Cheddar Biscuit Sandwich in Costco

The sandwiches are made with sausage and cage-free eggs.
April 20, 2023

The 8-count box retails for $14.99 and is available at all locations throughout the Midwest. 


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Kellogg’s introduces colorful, vitamin-D-enriched Rainbow Krispies

Kellogg’s introduces colorful, vitamin-D-enriched Rainbow Krispies

The multihued variation on Rice Krispies cereal features fruit flavor and a new shape.
April 13, 2023

The multihued variation on Rice Krispies cereal features fruit flavor and a new shape.


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General Mills announces cereals, cereal-themed snacks launch for spring

General Mills announces cereals, cereal-themed snacks for spring

New products also include bars, Dunkaroos, and soft-baked cookies.
April 12, 2023

General Mills is launching a variety of new cereals and cereal-themed snacks this spring ranging from unexpected twists on fan-favorites to brand-new innovations. 


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Kellogg’s introduces three new Eggo breakfast products

Kellogg’s introduces three new Eggo breakfast products

The trio of new bakery treats includes two toaster waffles and one grab-and-go waffle.
April 5, 2023

The trio of new bakery treats includes two toaster waffles and one grab-and-go waffle.


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The Good Flour Company introduces Patty Cakes' potato protein pancakes

The Good Flour Company introduces Patty Cakes' potato protein pancakes

The protein pancakes are free from the top 10 allergens.
March 28, 2023

Patty Cakes is the first product of its kind to use potato protein which is extracted from the potato skin and the juice is then dried into a powder.


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Kellogg, Little Debbie release Swiss Rolls Cereal

Kellogg, Little Debbie release Swiss Rolls Cereal

Kellogg's Little Debbie Swiss Rolls Cereal is the 4th Little Debbie treat to be made into a cereal.
March 27, 2023

Little Debbie Swiss Rolls are the latest Little Debbie snack cake to be transformed into cereal, expanding the lineup of fan-favorite breakfast treats.


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Kellogg’s launches hunger-fighting breakfast bundle with Eva Longoria

Kellogg’s launches hunger-fighting breakfast bundle with Eva Longoria

For each snack and cereal package sold, the company will donate $1,000 to No Kid Hungry.
March 23, 2023

For each snack and cereal package sold, the company will donate $1,000 to No Kid Hungry.


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Cinnamon Toast Crunch releases limited-edition Cinnamoji Toast Crunch, Rey Mysterio Wrestlemania 39 box

Cinnamon Toast Crunch releases limited-edition Cinnamoji Toast Crunch, Rey Mysterio Wrestlemania 39 cereal

Consumers can find the Wrestlemania 39 box in limited quantities on Walmart.com this month.
March 21, 2023

Fans can get their hands on limited-edition Cinnamoji Toast Crunch, Rey Mysterio WrestleMania 39 boxes starting this month and see a surprise Cinnamojis takeover during its first-ever WrestleMania appearance.


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