One clear message from shopper behavior during the COVID-19 pandemic era is the "essential" nature of baked goods. In a crisis, the industry provides sustenance, nutrition, and yes, comfort.
Tortillas, always one of the most versatile breads, had extra mileage to accomplish this past year: consumers wanted better-for-you options for their tacos, flautas, and fajitas. They also wanted these to be easily accessible at their local grocery stores so that they could cook at home during the pandemic.
Pizza is essential to a high percentage of Americans, a fact reflected in the over $6 billion annual sales for this market segment in frozen retail pizzas alone. While diversification of crusts and ingredients is attracting health-conscious consumers, there is still demand for high quality, Italian-style premium frozen pizza.
Celebrate the Fourth of July with the Tim Hortons Independence Day Fireworks Donut, a yeast ring doughnut dipped in white fondant, decorated with blue and white sprinkles, and topped with red and white popping candy.