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Pillsbury launches basketball-shaped cookies

Pillsbury launches basketball-shaped cookies

The dough can be baked in the oven or is also safe to eat raw.
SF&WB Staff
February 21, 2025

Just in time for the biggest basketball moments of the season, General Mills' Pillsbury brand is adding a new cookie dough design to its lineup: Pillsbury Basketball Shape Sugar Cookies.


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Daily Harvest debuts reimagined Bites

Daily Harvest debuts reimagined Bites

The lineup includes four snack varieties, ranging from cookie dough to cacao truffle.
SF&WB Staff
February 20, 2025

The Bites come in a resealable pouch, contain no added sugar, and are made with superfoods. 


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Base Food expands to U.S. with debut of BFY cookies

Base Food expands to U.S. with debut of BFY cookies

The Japanese company’s baked snacks are designed to offer balanced nutrition.
February 20, 2025

In addition to debuting its high-protein, fiber-rich cookies in the States, the company is seeking to bring production to the U.S.


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Oreo unleashes two new sweet treats

Oreo unleashes two new sweet treats

Mondelēz has announced two product launches under the popular brand umbrella.
SF&WB Staff
February 19, 2025

The duo of treats includes Oreo Double Chocolate Cakesters, and Oreo Golden Birthday Cake cookies.


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Crumbl debuts LTO Red Boxes

Crumbl debuts LTO Red Boxes

The cookie brand trades out its Pink Boxes for the first time ever.
SF&WB Staff
February 11, 2025

The new color will be available during the Valentine’s Day season for the 6-pack and Mini 12-pack while supplies last. 


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Sweet Diplomacy releases Paris Box

Sweet Diplomacy releases Paris Box

The box's bakery treats, inspired by the famous French city, are entirely vegan.
SF&WB Staff
February 10, 2025

Consumers can indulge in Parisian-inspired flavors, such as rich chocolate and berries, all while accommodating various dietary restrictions.


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Creating cookies based off music taste: Oreo

Creating cookies based off music taste: Oreo

Consumers can create personalized cookie flavors for the first time ever.
SF&WB Staff
February 6, 2025

Oreo is inviting consumers to create a personalized cookie flavor for the first time ever, with the Taste Twist Digital Experience: Unlock Your Own Taste Twist Cookie.  


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Insomnia Cookies launches LTO Big Game Snack Pack

Insomnia Cookies launches LTO Big Game Snack Pack

The bakery's treat collection will be available through February 9.
SF&WB Staff
February 6, 2025

The snack pack includes two Brookies, four Deluxe cookies, and six Classic cookies.


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BJ's Restaurant relaunches Sweetheart Pizookie

BJ's Restaurant relaunches Sweetheart Pizookie

The Valentine's Day cookie pie will retail for $9.99.
SF&WB Staff
February 6, 2025

The treat features a warm chocolate cookie made with premium Ghirardelli chocolate, topped with Vanilla Bean ice cream, fresh strawberries, strawberry purée and a crackable chocolate topping.


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Keebler announces Butterbeer Fudge Stripes Cookies

Keebler announces Butterbeer Fudge Stripes Cookies

The packaging will include a QR code linking to a digital content hub.
SF&WB Staff
February 5, 2025

The limited-time release is a celebratory take on the wizarding beverage.


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